| Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions G Nyilasy, H Gangadharbatla, A Paladino Journal of Business Ethics 125 (4), 693-707, 2014 | 739 | 2014 |
| Agency practitioner theories of how advertising works G Nyilasy, LN Reid Journal of Advertising 38 (3), 81-96, 2009 | 176 | 2009 |
| Word of mouth: what we really know–and what we don’t G Nyilasy Connected marketing, 161-185, 2005 | 158 | 2005 |
| The academician–practitioner gap in advertising G Nyilasy, LN Reid International Journal of Advertising 26 (4), 425-445, 2007 | 98 | 2007 |
| Integrated marketing communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementation M Ots, G Nyilasy Journal of Advertising Research 55 (2), 132-145, 2015 | 97 | 2015 |
| Ad agency professionals' mental models of advertising creativity G Nyilasy, R Canniford, P J. Kreshel European Journal of Marketing 47 (10), 1691-1710, 2013 | 82 | 2013 |
| Fake news: When the dark side of persuasion takes over G Nyilasy International Journal of Advertising 38 (2), 336-342, 2019 | 76 | 2019 |
| Impact of media context on advertising memory: A meta-analysis of advertising effectiveness ES Kwon, KW King, G Nyilasy, LN Reid Journal of Advertising Research 59 (1), 99-128, 2019 | 69 | 2019 |
| Agency practitioners’ meta-theories of advertising G Nyilasy, LN Reid International Journal of Advertising 28 (4), 639-668, 2009 | 50 | 2009 |
| Just doing it: theorising integrated marketing communications (IMC) practices M Ots, G Nyilasy European Journal of Marketing 51 (3), 490-510, 2017 | 47 | 2017 |
| Checking the Pulse of Print Media Fifty Years of Newspaper and Magazine Advertising Research G Nyilasy, KW King, LN Reid, SC McDonald Journal of Advertising Research 51 (1), 167-181, 2011 | 37 | 2011 |
| Advertiser pressure and the personal ethical norms of newspaper editors and ad directors G Nyilasy, LN Reid Journal of Advertising Research 51 (3), 538-551, 2011 | 35 | 2011 |
| Agency practitioners, pseudo-professionalization tactics, and advertising professionalism G Nyilasy, PJ Kreshel, LN Reid Journal of Current Issues & Research in Advertising 33 (2), 146-169, 2012 | 26 | 2012 |
| Fake news in the age of COVID-19 G Nyilasy https://pursuit.unimelb.edu.au/articles/fake-news-in-the-age-of-covid-19, 2020 | 21 | 2020 |
| Media business studies as we see it: Why does it matter, for whom, and how do you get published? M Ots, G Nyilasy, U Rohn, P Wikström Journal of Media Business Studies 12 (2), 103-106, 2015 | 21 | 2015 |
| Agency practitioners’ theories about advertising G Nyilasy, LN Reid Advertising theory, 33-48, 2012 | 21 | 2012 |
| Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions G Nyilasy, J Lei, A Nagpal, J Tan Public health nutrition 19 (12), 2122-2127, 2016 | 16 | 2016 |
| HOW TO REACH GREEN CONSUMERS ON THE INTERNET? DIGITAL AND SOCIAL MEDIA STRATEGIES FOR ADDRESSING THE ENVIRONMENTALLY CONSCIOUS G Nyilasy, H Gangadharbatla American Academy of Advertising. Conference. Proceedings (Online), 32, 2016 | 16 | 2016 |
| Straight to your heart: Personalized advertising systems based on wearable technology and heart-rate variability DC Orazi, G Nyilasy Journal of Advertising Research 59 (2), 137-141, 2019 | 15* | 2019 |
| Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes ES Kwon, G Nyilasy, KW King, LN Reid Journal of Advertising, 2021 | 13 | 2021 |
Leonard ReidProfessor of Advertising, University of GeorgiaAdresse e-mail validée de uga.edu
