Roland Rust
Title
Cited by
Cited by
Year
Customer satisfaction, customer retention, and market share
RT Rust, AJ Zahorik
Journal of retailing 69 (2), 193-215, 1993
32561993
Service quality: insights and managerial implications from the frontier
RT Rust, RL Oliver
Service quality: New directions in theory and practice, 1-19, 1994
26061994
Return on marketing: Using customer equity to focus marketing strategy
RT Rust, KN Lemon, VA Zeithaml
Journal of marketing 68 (1), 109-127, 2004
25972004
Return on quality (ROQ): Making service quality financially accountable
RT Rust, AJ Zahorik, TL Keiningham
Journal of marketing 59 (2), 58-70, 1995
24451995
Customer delight: foundations, findings, and managerial insight
RL Oliver, RT Rust, S Varki
Journal of retailing 73 (3), 311, 1997
21431997
Customer satisfaction, productivity, and profitability: Differences between goods and services
EW Anderson, C Fornell, RT Rust
Marketing science 16 (2), 129-145, 1997
20681997
Driving customer equity: How customer lifetime value is reshaping corporate strategy
VA Zeithaml, KN Lemon, RT Rust
Simon and Schuster, 2001
20172001
Evaluation of brand extensions: The role of product feature similarity and brand concept consistency
CW Park, S Milberg, R Lawson
Journal of consumer research 18 (2), 185-193, 1991
19481991
Service quality: New directions in theory and practice
RT Rust, RL Oliver
Sage Publications, 1993
14841993
Service quality: New directions in theory and practice
RT Rust, RL Oliver
Sage Publications, 1993
14841993
Measuring marketing productivity: Current knowledge and future directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of marketing 68 (4), 76-89, 2004
14462004
The role of marketing
C Moorman, RT Rust
Journal of marketing 63 (4_suppl1), 180-197, 1999
9841999
Should we delight the customer?
RT Rust, RL Oliver
Journal of the Academy of Marketing Science 28 (1), 86, 2000
9652000
Reliability measures for qualitative data: Theory and implications
RT Rust, B Cooil
Journal of Marketing Research 31 (1), 1-14, 1994
8671994
Getting return on quality: revenue expansion, cost reduction, or both?
RT Rust, C Moorman, PR Dickson
Journal of marketing 66 (4), 7-24, 2002
7982002
Service marketing
RT Rust, AJ Zahorik, TL Keiningham
HarperCollins, 1996
7861996
Feature fatigue: When product capabilities become too much of a good thing
DV Thompson, RW Hamilton, RT Rust
Journal of marketing research 42 (4), 431-442, 2005
7232005
The customer pyramid: creating and serving profitable customers
VA Zeithaml, RT Rust, KN Lemon
California management review 43 (4), 118-142, 2001
6812001
The path to customer centricity
D Shah, RT Rust, A Parasuraman, R Staelin, GS Day
Journal of service research 9 (2), 113-124, 2006
6612006
Marketing models of service and relationships
RT Rust, TS Chung
Marketing science 25 (6), 560-580, 2006
6332006
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Articles 1–20