| Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation V Kumar, SB Borah, A Sharma, LY Akella Journal of International Business Studies 52, 363-387, 2021 | 21 | 2021 |
| Dynamic pricing: Definition, implications for managers, and future research directions PK Kopalle, K Pauwels, LY Akella, M Gangwar Journal of Retailing 99 (4), 580-593, 2023 | 2 | 2023 |
| Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda A Sharma, LY Akella, SB Borah Journal of Business Research 151, 448-462, 2022 | 2 | 2022 |
| Reprint: Chief Marketing Officers’ Discretion and Firms’ Internationalization—An Empirical Investigation V Kumar, SB Borah, A Sharma, LY Akella Key Developments in International Marketing: Influential Contributions and …, 2024 | | 2024 |
| Check for 16 IA Empirical, V Kumar, SB Borah, A Sharma, LY Akella Key Developments in International Marketing: Influential Contributions and …, 0 | | |
Sourav Bikash BorahAssociate Professor, Marketing, Indian Institute of Management AhmedabadAdresse e-mail validée de iima.ac.in
