| Examining the relationships between e-WOM, consumer ethnocentrism and brand equity Y Sun, H Gonzalez-Jimenez, S Wang Journal of Business research 130, 564-573, 2021 | 182 | 2021 |
| Nudging to reduce the perceived threat of coronavirus and stockpiling intention J Kim, M Giroux, H Gonzalez-Jimenez, S Jang, S Kim, J Park, JE Kim, ... Journal of Advertising 49 (5), 633-647, 2020 | 89 | 2020 |
| Taking the fiction out of science fiction:(Self-aware) robots and what they mean for society, retailers and marketers H Gonzalez-Jimenez Futures 98, 49-56, 2018 | 86 | 2018 |
| Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness F Fastoso, H González-Jiménez Journal of Business Research 121, 429-437, 2020 | 83 | 2020 |
| COVID-19 and extremeness aversion: The role of safety seeking in travel decision making J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ... Journal of Travel Research 61 (4), 837-854, 2022 | 81 | 2022 |
| The impact of COVID‐19 on consumer evaluation of authentic advertising messages J Park, J Kim, DC Lee, SS Kim, BG Voyer, C Kim, B Sung, ... Psychology & Marketing 39 (1), 76-89, 2022 | 73 | 2022 |
| Mirror, mirror on my phone: Drivers and consequences of selfie editing F Fastoso, H González-Jiménez, T Cometto Journal of Business Research 133, 365-375, 2021 | 39 | 2021 |
| The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention J Kim, M Giroux, JE Kim, YK Choi, H Gonzalez-Jimenez, JC Lee, J Park, ... Journal of Retailing and Consumer Services 59, 102362, 2021 | 32 | 2021 |
| How independence and interdependence moderate the self-congruity effect on brand attitude: a study of east and west H Gonzalez-Jimenez, F Fastoso, K Fukukawa Journal of Business Research 103, 293-300, 2019 | 26 | 2019 |
| The self-concept life cycle and brand perceptions: An interdisciplinary perspective H Gonzalez-Jimenez AMS Review 7, 67-84, 2017 | 25 | 2017 |
| The impact of communication information on the perceived threat of COVID-19 and stockpiling intention M Giroux, J Park, JE Kim, YK Choi, JC Lee, S Kim, S Jang, ... Australasian Marketing Journal 31 (1), 60-70, 2023 | 19 | 2023 |
| Associations between cosmopolitanism, body appreciation, self-esteem and sought functions of clothing H Gonzalez-Jimenez Personality and Individual Differences 101, 110-113, 2016 | 17 | 2016 |
| Extending Diderot unities: How cosmetic surgery changes consumption S Song, H Gonzalez‐Jimenez, RW Belk Psychology & Marketing 38 (5), 745-758, 2021 | 16 | 2021 |
| The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos J Kim, J Park, S Kim, H Gonzalez-Jimenez, JE Kim, R De Villiers, JC Lee, ... European Journal of Marketing 56 (3), 738-767, 2022 | 14 | 2022 |
| British Food: What role should UK producers have in feeding the UK TG Benton, J Crawford, B Doherty, F Fastoso, H Gonzalez Jimenez, ... Independent Report to Morrisons Supermarket Bradford: Morrisons, 2017 | 9 | 2017 |
| Can AI robots foster social inclusion? Exploring the role of immersive augmentation in hospitality H Gonzalez-Jimenez, D Costa Pinto International Journal of Contemporary Hospitality Management 36 (11), 3889-3905, 2024 | 7 | 2024 |
| British Food—What Role Should UK Food Producers Have in Feeding the UK T Benton, J Crawford, B Doherty, F Fastoso, H González-Jiménez, ... WM Morrisons PLC: Bradford, UK, 2017 | 7 | 2017 |
| How are peer endorser characteristics related to brand selfie attitude? Y Huang, F Fastoso, H Gonzalez Jimenez, S Banerjee 2022 Academy of Marketing Science Annual Conference: Optimistic Marketing in …, 2022 | 2 | 2022 |
| British Food-What Role Should UK Food Producers have in Feeding the UK? B Doherty, TG Benton, FJ Fastoso, H Gonzalez Jimenez Wm Morrisons plc, 2017 | 2 | 2017 |
| Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression AR Gonçalves, DC Pinto, H Gonzalez-Jimenez, M Dalmoro, AS Mattila Journal of Business Research 186, 114974, 2025 | 1 | 2025 |
Fernando Fastoso, PhDProfessor of Brand ManagementAdresse e-mail validée de hs-pforzheim.de
