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Gregorio Fuschillo
Gregorio Fuschillo
Associate Professor of Marketing Kedge Business School
Verified email at kedgebs.com
Title
Cited by
Cited by
Year
Marketing non-convenzionale: viral, guerrilla, tribal, societing ei 10 principi fondamentali del marketing postmoderno
B Cova, A Giordano, M Pallera, G Fuschillo, M Sala
Gruppo 24 ore, 2012
2702012
Fans, fandoms, or fanaticism?
G Fuschillo
Journal of Consumer Culture 20 (3), 347-365, 2020
1202020
Zoom sur l’autoproduction du consommateur
B Cova, P Ezan, G Fuschillo
Revue française de gestion, 115-133, 2013
412013
Brand magnification: when brands help people reconstruct their lives
G Fuschillo, J Cayla, B Cova
European Journal of Marketing 56 (3), 768-798, 2022
132022
Subverting the market to help other consumers: The ‘la repasse’phenomenon
G Fuschillo, B Cova
Journal of Consumer Behaviour 14 (4), 261-269, 2015
132015
Beyond the market: The societal influence of fandoms
G Fuschillo
Research in Consumer Behavior 18, 169-192, 2016
112016
Beyond the market: The societal influence of consumer culture
G Fuschillo
Consumer Culture Theory Conference, Lille, France., 2016
11*2016
This brand saved my life! A phenomenological approach to brand fanatics’ lives
B Cova, G Fuschillo
European Advances in Consumer Research 10, 212, 2013
102013
Le marche siamo noi: Navigare nella cultura del consumo
B Cova, G Fuschillo, S Pace
FrancoAngeli, 2017
92017
How cyber political brands emerge: a socio-material analysis of the Italian Five Star Movement and the Czech Pirate Party
A Lucarelli, G Fuschillo, Z Chytkova
European Journal of Marketing 55 (4), 1130-1154, 2021
82021
Prosumerismo ei discorsi di marketing
G Fuschillo, V Cova, B Cova
Sociologia della comunicazione: 43, 1, 2012, 41-61, 2012
52012
Consumption networks in times of social distancing: Towards entrained solidarity
G Fuschillo, S D’Antone
Marketing Theory 23 (2), 343-364, 2023
42023
Le marche siamo noi
B Cova, G Fuschillo, S Pace
42017
This brand saved my life! The soteriological consumption of brand fanatics
G Fuschillo, B Cova
Consumer Culture Theory Conference, Helsinki, Finland., 2014
42014
Attualità e prospettive dello Street Marketing
B Cova, G Fuschillo, M Saucet
Micro & Macro Marketing 23 (1), 145-166, 2014
22014
Consumer sovereignty and the ethics of recognition
K Bhatnagar, J Cayla, D Dion, G Fuschillo
Journal of Business Ethics, 1-19, 2023
12023
Editoriale: Tutti fan di marca?
B Cova, G Fuschillo, S Pace
Micro & Macro Marketing 27 (1), 3-6, 2018
12018
Intersectionality in Spiritual Markets
AMC Samuelson Appau, Richard Kedzior, Jannsen Santana, Daiane Scaraboto ...
Australian & New Zealand Marketing Academy (AnzMac) Conference: Reconnect …, 2022
2022
Brand fan: capire i fan per aiutare il proprio brand
G Fuschillo
FrancoAngeli, 2022
2022
At a distance and at volume, but not at scale: Resonant organizing in the case of SpesaSospesa
S D'Antone, G Fuschillo, S Geiger
16th Organization Studies Summer Workshop, Chania, Greece., 2022
2022
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