| The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka SS Noufa, A Rukshan, K Shanmuganathan Department of Business Management, Wayamba University of Sri Lanka, 2022 | 1 | 2022 |
| Exploring the factors affecting user satisfaction of dialog axiata plc company products: A systematic review K Kajanthy, R Vivek University of Jaffna, 2020 | 1 | 2020 |
| Factors Influencing Adoption of Digital Marketing by the Supermarkets in Sri Lanka J MD Raveena, R Alexander, K Venujan, N Thompson | | 2023 |
| Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka. S Kajanthy, S Shivany Wayamba University of Sri Lanka, 2021 | | 2021 |
| Determinants of customer satisfaction in ammachchi traditional food cente in vavuniya district A Keerthika, K Kajanthy, A Thayaparan University of Jaffna, 2019 | | 2019 |
| Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention K Kajanthy, V Sathana University of Jaffna, 2018 | | 2018 |
| Exploring the model for multimedia messaging services for special context HH Grace, S Kajanthy, K Dilogini, S Shivany Proceeding of the International Conference on Advanced Marketing, Vol. 1 …, 2017 | | 2017 |
| Green banking practices of public sector banks in sri lanka HH Grace, S Kajanthy University of Jaffna, 2017 | | 2017 |
| Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District. S Sivesan, S Kajanthy University of Jaffna, 2017 | | 2017 |
| Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka. H Senevirathna, S Kajanthy, S Vaikunthavasan University of Jaffna, 2017 | | 2017 |
| Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District S Kajanthy, S Vaikunthavasan University of Jaffna, 2017 | | 2017 |
| EXPLORING THE MODEL FOR MULTIMEDIA MESSAGING SERVICES MARKETING FOR SPECIAL CONTEXT. S Shivany, K Dilogini, GH Hensman, K Kajanthy Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017 | | 2017 |
| Influence of Social Media Characteristics on Consumers’ Purchase Intention S Kajanthy, S Vaikunthavasan University of Jaffna, 2015 | | 2015 |
Alexander RukshanSenior Lecturer in Information Technology, University of VavuniyaVerified email at vau.ac.lk
