Angelina Nhat Hanh Le
Angelina Nhat Hanh Le
University of Economics HCM City
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TitleCited byYear
Social media advertising value: the case of transitional economies in Southeast Asia
WVT Dao, ANH Le, JMS Cheng
International Journal of Advertising 33 (2), 271-294, 2014
Social media usage and work values: The example of Facebook in Taiwan
JYC Lin, ANH Le, S Khalil, JMS Cheng
Social Behavior and Personality: an international journal 40 (2), 195-200, 2012
Brand extension: using parent brand personality as leverage
A Nhat Hanh Le, J Ming Sung Cheng, Y Hua Lee, M Jain
Asia Pacific Journal of Marketing and Logistics 24 (4), 599-618, 2012
The glocalisation of channels of distribution: a case study
M Jain, S Khalil, ANH Le, JMS Cheng
Management Decision 50 (3), 521-538, 2012
Corporate rebranding and brand preference: brand name attitude and product expertise as moderators
ANH Le, JMS Cheng, H Kuntjara, CTJ Lin
Asia Pacific Journal of Marketing and Logistics 26 (4), 2014
Exploring the factors favoring mcommerce adoption among indian msmes: A TOE perspective
M Jain, ANH Le, JYC Lin, JMS Cheng
Tunghai Management Review 13 (1), 147-188, 2011
A meta-analytic review of influence strategies in marketing channel relationships
WJ Johnston, ANH Le, JMS Cheng
Journal of the Academy of Marketing Science 46 (4), 674-702, 2018
Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors
WJ Johnston, S Khalil, A Nhat Hanh Le, JMS Cheng
Journal of International Marketing 26 (2), 43-61, 2018
Factors affecting mobile shopping: a Vietnamese perspective
ND Phong, NH Khoi, A Nhat-Hanh Le
Journal of Asian Business and Economic Studies 25 (2), 186-205, 2018
The mobility value of internet services in a wireless city: The case of taipei, taiwan
ANH Le, MCH Wang, JMS Cheng, SCF Huang
Asian Journal of Technology Innovation 20 (1), 51-65, 2012
Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework
ANH Le, MD Tran, DP Nguyen, JMS Cheng
Asia Pacific Journal of Marketing and Logistics 31 (2), 480-498, 2019
The Impact of Social Media on Consumer Behavior: The Case of Consumer-Generated Content on YouTube
NH Khoi, ANH Le
International Journal of Information and Management Sciences 29, 323-344., 2018
The Exercise of Power Sources in Distribution Channels: A Synthesis Study
ANH Le, JMS Cheng, MD Tran
Journal of Empirical Generalisations in Marketing Science 18 (1), 1-11, 2018
Forces affecting perception of product comments on social‐WOM: An interactive, relational communication perspective
ANH Le, BR Do, N Azizah, RHP Dang, JMS Cheng
Journal of Consumer Behaviour 17 (4), 393-406, 2018
Dual Personal Culture Values, Dual Attitudes Towards Purchase Consequences, and Green Consumption Commitment: Evidence from Vietnam
ANH Le, JMS Cheng, DP Nguyen, MD Tran
Marketing at the Confluence between Entertainment and Analytics, 1253-1258, 2017
The Exercise of Power Sources in Distribution Channels: A Synthesis Study
ANH Le, JMS Cheng
MAG Scholar’s Global Business, Marketing and Tourism Conference, May 29 …, 2012
Power and Relationship Commitment and Their Effect on Performance in Business-to-Business Channels: An Asian Perspective
M Jain, ANH Le, MCH Wang, JMS Cheng
3rd Annual Global Management Conference, 4-7 May, 2011, Budapest, Hungary …, 2011
Insights into B2B mCommerce adoption in Indian SMEs: A TOE perspective
M Jain, ANH Le, J Lin, JMS Cheng
Tunghai Management Review 11 (1), 147-188, 2011
Determinants of Brand Personality Transfer in a Brand Extension Context: A Special Reference to Taiwan
ANH Le, M Jain, JHC Huang, JMS Cheng
The Proceedings of the Business and Social Science Research Conference …, 2011
Confucian principles, guanxi and joint action in a Confucian rooted supplier-distributor dyad context
JTN Pham, WTV Dao, ANH Le, JMS Cheng
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