| Social media advertising value: the case of transitional economies in Southeast Asia WVT Dao, ANH Le, JMS Cheng International Journal of Advertising 33 (2), 271-294, 2014 | 397 | 2014 |
| A systematic literature review on social entrepreneurial intention LP Tan, ANH Le, LP Xuan Journal of Social Entrepreneurship 11 (3), 241-256, 2020 | 126 | 2020 |
| Behavioral implications of international social media advertising: an investigation of intervening and contingency factors WJ Johnston, S Khalil, A Nhat Hanh Le, JMS Cheng Journal of International Marketing 26 (2), 43-61, 2018 | 88 | 2018 |
| A moderated mediating mechanism of omnichannel customer experiences ANH Le, XD Nguyen-Le International Journal of Retail & Distribution Management 49 (5), 595-615, 2020 | 81 | 2020 |
| A co-citation and co-word analysis of social entrepreneurship research P Tan Luc, P Xuan Lan, A Nhat Hanh Le, B Thanh Trang Journal of Social Entrepreneurship 13 (3), 324-339, 2022 | 75 | 2022 |
| Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency PKT Tran, PD Nguyen, AHN Le, VT Tran Tourism Review 77 (1), 287-301, 2022 | 60 | 2022 |
| Factors affecting mobile shopping: a Vietnamese perspective ND Phong, NH Khoi, A Nhat-Hanh Le Journal of Asian Business and Economic Studies 25 (2), 186-205, 2018 | 52 | 2018 |
| A meta-analytic review of influence strategies in marketing channel relationships WJ Johnston, ANH Le, JMS Cheng Journal of the Academy of Marketing Science 46, 674-702, 2018 | 48 | 2018 |
| Customer inspiration in a tourism context: an investigation of driving and moderating factors NH Khoi, ND Phong, ANH Le Current Issues in Tourism 23 (21), 2699-2715, 2020 | 44 | 2020 |
| Social media usage and work values: The example of Facebook in Taiwan JYC Lin, ANH Le, S Khalil, JMS Cheng Social Behavior and Personality: an international journal 40 (2), 195-200, 2012 | 43 | 2012 |
| The behavioral consequences of regret, anger, and frustration in service settings ANH Le, HX Ho Journal of Global Marketing 33 (2), 84-102, 2020 | 38 | 2020 |
| Receptivity of governmental communication and its effectiveness during COVID-19 pandemic emergency in Vietnam: A qualitative study LT Tam, HX Ho, DP Nguyen, A Elias, ANH Le Global Journal of Flexible Systems Management 22 (Suppl 1), 45-64, 2021 | 37 | 2021 |
| Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework ANH Le, MD Tran, DP Nguyen, JMS Cheng Asia pacific journal of marketing and logistics 31 (2), 480-498, 2019 | 37 | 2019 |
| Brand extension: using parent brand personality as leverage ANH Le, JMS Cheng, YH Lee, M Jain Asia Pacific Journal of Marketing and Logistics 24 (4), 599-618, 2012 | 37 | 2012 |
| Corporate rebranding and brand preference: brand name attitude and product expertise as moderators ANH Le, JMS Cheng, H Kuntjara, CTJ Lin Asia Pacific Journal of Marketing and Logistics 26 (4), 2014 | 36 | 2014 |
| Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands ANH Le, NH Khoi, DP Nguyen International Journal of Hospitality Management 99, 103057, 2021 | 32 | 2021 |
| Is coolness important to luxury hotel brand management? The linking and moderating mechanisms between coolness and customer brand engagement NH Khoi, ANH Le International Journal of Contemporary Hospitality Management 34 (7), 2425-2449, 2022 | 31 | 2022 |
| The glocalisation of channels of distribution: a case study M Jain, S Khalil, ANH Le, JMS Cheng Management Decision 50 (3), 521-538, 2012 | 27 | 2012 |
| Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers XH Ho, DP Nguyen, JMS Cheng, ANH Le Journal of Retailing and Consumer Services 66, 102950, 2022 | 22 | 2022 |
| Tourist inspiration and its consequences: The moderating role of neuroticism NH Khoi, ANH Le, MD Tran International Journal of Tourism Research 23 (5), 901-913, 2021 | 22 | 2021 |
Nguyen Dong PhongProfesssor, President of University of Economics Ho Chi Minh City (UEH), VietnamVerified email at ueh.edu.vn
