| Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love JC Machado, L Vacas-de-Carvalho, SL Azar, AR André, BP dos Santos Journal of Business Research 96 (March), 376-385, 2019 | 255 | 2019 |
| Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions SL Azar, JC Machado, L Vacas-de-Carvalho, A Mendes Journal of Brand Management 23 (2), 153-178, 2016 | 231 | 2016 |
| Brand Gender Bending: The impact of an endorsed brand strategy on consumers' evaluation of gendered mixed target brands SL Azar, I Aimé, I Ulrich European Journal of Marketing 52 (7/8), 1598-1624, 2018 | 47 | 2018 |
| Toward an understanding of brand sexual associations SL Azar Journal of Product & Brand Management 24 (1), 43-56, 2015 | 44 | 2015 |
| Exploring brand masculine patterns: moving beyond monolithic masculinity SL Azar Journal of Product & Brand Management 22 (7), 502-512, 2013 | 42 | 2013 |
| Bridging the Gap between Brand Gender and Brand Loyalty on Social Media: Exploring the Mediating Effects L Vacas-de-Carvalho, SL Azar, JC Machado Journal of Marketing Management 36 (11-12), 1125-1152, 2020 | 39 | 2020 |
| Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands I Ulrich, SL Azar, I Aimé Journal of Business Research 120 (November), 157-174, 2020 | 11 | 2020 |
| How do parents understand and manage their teenagers’ demands for brands: a comparison between French and Lebanese parents C Doueiry-Verne, S Benmoyal-Bouzaglo, SL Azar 18th Cross Cultural Conference, 2019 | 2 | 2019 |
| Rethinking brand feminine dimension: Brand femininity or brand femininities? S Azar, D Darpy European Marketing Academy, 2009 | 2* | 2009 |
| How Do Brand Gender and Consumer-Brand Engagement contribute to the development of Brand Loyalty on Facebook? L Vacas-de-Carvallo, SL Azar, JC Machado 14th Global Brand Conference of the Academy of Marketing’s SIG in Brand …, 2019 | | 2019 |
| Bridging the Gap between Brand Gender and Brand Loyalty on Social Media: Exploring the Mediating Effects? SL Azar, L Vacas-de-Carvallo, JC Machado 10th International Research Meeting in Business and Management, 2019 | | 2019 |
| Advertising effectiveness when a minority model is featured: audience polarized reaction according to the context S Zouaghi, SL Azar, L ELGAAÏED-GAMBIER, O Ben Arfa 16ème Journée de Recherche Normandes sur la Consommation, 2017 | | 2017 |
| The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook J Machado, SL Azar, LV Carvalho 12th Global brand conference: Linnaeus University School of Business and …, 2017 | | 2017 |
| Prejudice and advertising effectiveness: the polarizer role of current discourse S ZOUAGHI, SL AZAR, L ELGAAÏED-GAMBIER, O BEN ARFA 33ème congrès de l’Association Française du Marketing, 2017 | | 2017 |
| Analyzing consumer-based brand equity on Facebook: the impact of brand gender SL Azar, JC Machado, L Vacas-de-Carvalho EMAC, European Marketing Academy, 2016 | | 2016 |
| Analyzing consumer-based brand equity on Facebook: The impact of brand gender JC Machado, SL Azar, L Vacas De Carvalho, A Mendes, R André Proceedings of the 45th EMAC Annual Conference, 2016 | | 2016 |
| Towards a typology of consumer-brand interaction on Facebook JC Machado, A Salim, L Vacas-de-Carvalho, A Mendes, S Silva | | 2015 |
| Au-delà des oppositions binaires: vers une compréhension des associations sexuelles à la marque SL Azar Université Paris-Dauphine, 2010 | | 2010 |
| New perspectives for brand categorization process: the case of brand-sex SL Azar, D Darpy HAL Post-Print, 2008 | | 2008 |
| Brand-sex as a primary category in brand categorization process SL Azar, D Darpy The 4th Thought Leaders International Conference on Brand Management, 2008 | | 2008 |
Leonor Vacas de CarvalhoUniversidade de Évora e CEFAGEAdresse e-mail validée de uevora.pt
