Susan Reid
Susan Reid
Professor, Williams School of Business, Bishop's University
Verified email at
Cited by
Cited by
The fuzzy front end of new product development for discontinuous innovations: A theoretical model
SE Reid, U De Brentani
Journal of product innovation management 21 (3), 170-184, 2004
The birth of brand: 4000 years of branding
K Moore, S Reid
Business History 50 (4), 419-432, 2008
The fuzzy front‐end of discontinuous innovation: Insights for research and management
U De Brentani, SE Reid
Journal of Product Innovation Management 29 (1), 70-87, 2012
Biotechnology and nanotechnology: science-based enabling technologies as windows of opportunity for LDCs?
J Niosi, SE Reid
World Development 35 (3), 426-438, 2007
Market Vision and Market Visioning Competence: Impact on Early Performance for Radically New, High‐Tech Products*
SE Reid, U De Brentani
Journal of Product Innovation Management 27 (4), 500-518, 2010
Market vision and the front end of NPD for radical innovation: The impact of moderating effects
SE Reid, U de Brentani
Journal of Product Innovation Management 29, 124-139, 2012
The international diffusion of biotechnology: the arrival of developing countries
J Niosi, P Hanel, S Reid
Long term economic development, 223-241, 2013
Technology Vision for Radical Innovation and its Impact on Early Success
SE Reid, D Roberts, K Moore
Journal of Product Innovation Management 32 (4), 593-609, 2015
The harnessing of biotechnology in India: Which roads to travel?
SE Reid, SV Ramani
Technological Forecasting and Social Change 79 (4), 648-664, 2012
Building a Measurement Model for Market Visioning Competence and its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, Divergent Thinking Attitudes and …
SE Reid, de Brentani Ulrike
Journal of Product Innovation Management 32 (2), 243-262, 2015
Technology vision: A scale development
SE Reid, DL Roberts
R&D Management 41 (5), 427-442, 2011
Technological innovation and the rise of the department store in the 19th century
RD Tamilia, SE Reid
International Journal of Technology Marketing 2 (2), 119-139, 2007
On India’s Plunge into Nanotechnology
SV Ramani, N Chowdhury, R Coronini, SE Reid
Nanotechnology and Development: What's in it for Emerging Countries?, 205, 2014
The system can't perform the operation now. Try again later.
Articles 1–13