Suivre
Janghyuk Lee
Janghyuk Lee
Professor of Marketing, Korea University, Business School
Adresse e-mail validée de korea.ac.kr - Page d'accueil
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Année
The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France
J Lee, J Lee, L Feick
Journal of services marketing 15 (1), 35-48, 2001
17222001
The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates
AC Bemmaor, J Lee
Marketing Science 21 (2), 209-220, 2002
1502002
Incorporating word-of-mouth effects in estimating customer lifetime value
J Lee, J Lee, L Feick
Journal of Database Marketing & Customer Strategy Management 14, 29-39, 2006
1392006
Optimal internet media selection
PJ Danaher, J Lee, L Kerbache
Marketing Science 29 (2), 336-347, 2010
892010
Impacts of tie characteristics on online viral diffusion
J Lee, JH Lee, D Lee
Communications of the Association for Information Systems 24 (1), 32, 2009
282009
The influence of switching costs on customer retention: A study of the cell phone market in France
J Lee, J Lee
ACR European Advances, 1999
201999
Repeat exposure effects of internet advertising
J Lee, DA Briley
Groupe HEC, 2005
162005
Predicting multiple demographic attributes with task specific embedding transformation and attention network
R Kim, H Kim, J Lee, J Kang
Proceedings of the 2019 SIAM International Conference on Data Mining, 765-773, 2019
102019
Impact of K-POP on export: Based on youtube page view and google search
J Lee, K Kim, W Woo
Journal of Marketing Management Research 19 (4), 83-97, 2014
102014
Managing adoption barriers in integrated banking services
J Lee, M Morrin, J Lee
Journal of Services Marketing 23 (7), 508-516, 2009
102009
The Effects of Point Accumulation Effort Level on Redemption Behavior in Loyalty Program
JY Kim, J Lee, SY Kim, BH Lee
Journal of Korean Marketing Association 27 (1), 85-106, 2012
72012
Value relevance of customer equity beyond financial statements: evidence from mobile telecom industry
YB Choi, J Lee, S Yoo, YK Yoo
Asia-Pacific Journal of Accounting & Economics 26 (3), 281-300, 2019
62019
Modèle dynamique du comportement d'achat sur Internet et de l'impact de l'e-mailing par les réseaux de Petri
C Balagué, J Lee
Recherche et Applications en Marketing (French Edition) 22 (2), 39-56, 2007
52007
Segmentation of movie consumption: An application of latent class analysis to Korean film industry
KR Koo, JH Lee
Journal of The Korean Operations Research and Management Science Society 36 …, 2011
32011
Perceived subjective features of software components: consumer behavior in a software component market
J Lee, SJ Hong, YW Sawng, JS Kim
ETRI journal 31 (3), 304-314, 2009
32009
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
JY Kim, J Lee, SY Kim
Asia Marketing Journal 18 (4), 4, 2017
22017
A Conceptual Framework of IoT Case Study
KY Jeon, JH Lee, J Oh
Asia-Pacific Journal of Business Venturing and Entrepreneurship 10 (3), 123-131, 2015
22015
A Model of Free Riding Incentives in Franchise Chains
J Lee
Seoul Journal of Business 10 (1), 81-104, 2004
22004
Differentiated B2B marketing strategy of Dongwon Systems, the No. 1 packaging solution company in Korea
M Jun, SY Kim, J Lee
Asia Marketing Journal 20 (3), 1, 2018
12018
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
TH Song, S Yoo, J Lee
Asia Marketing Journal 18 (3), 1, 2016
12016
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