The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France J Lee, J Lee, L Feick Journal of services marketing 15 (1), 35-48, 2001 | 1722 | 2001 |
The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates AC Bemmaor, J Lee Marketing Science 21 (2), 209-220, 2002 | 150 | 2002 |
Incorporating word-of-mouth effects in estimating customer lifetime value J Lee, J Lee, L Feick Journal of Database Marketing & Customer Strategy Management 14, 29-39, 2006 | 139 | 2006 |
Optimal internet media selection PJ Danaher, J Lee, L Kerbache Marketing Science 29 (2), 336-347, 2010 | 89 | 2010 |
Impacts of tie characteristics on online viral diffusion J Lee, JH Lee, D Lee Communications of the Association for Information Systems 24 (1), 32, 2009 | 28 | 2009 |
The influence of switching costs on customer retention: A study of the cell phone market in France J Lee, J Lee ACR European Advances, 1999 | 20 | 1999 |
Repeat exposure effects of internet advertising J Lee, DA Briley Groupe HEC, 2005 | 16 | 2005 |
Predicting multiple demographic attributes with task specific embedding transformation and attention network R Kim, H Kim, J Lee, J Kang Proceedings of the 2019 SIAM International Conference on Data Mining, 765-773, 2019 | 10 | 2019 |
Impact of K-POP on export: Based on youtube page view and google search J Lee, K Kim, W Woo Journal of Marketing Management Research 19 (4), 83-97, 2014 | 10 | 2014 |
Managing adoption barriers in integrated banking services J Lee, M Morrin, J Lee Journal of Services Marketing 23 (7), 508-516, 2009 | 10 | 2009 |
The Effects of Point Accumulation Effort Level on Redemption Behavior in Loyalty Program JY Kim, J Lee, SY Kim, BH Lee Journal of Korean Marketing Association 27 (1), 85-106, 2012 | 7 | 2012 |
Value relevance of customer equity beyond financial statements: evidence from mobile telecom industry YB Choi, J Lee, S Yoo, YK Yoo Asia-Pacific Journal of Accounting & Economics 26 (3), 281-300, 2019 | 6 | 2019 |
Modèle dynamique du comportement d'achat sur Internet et de l'impact de l'e-mailing par les réseaux de Petri C Balagué, J Lee Recherche et Applications en Marketing (French Edition) 22 (2), 39-56, 2007 | 5 | 2007 |
Segmentation of movie consumption: An application of latent class analysis to Korean film industry KR Koo, JH Lee Journal of The Korean Operations Research and Management Science Society 36 …, 2011 | 3 | 2011 |
Perceived subjective features of software components: consumer behavior in a software component market J Lee, SJ Hong, YW Sawng, JS Kim ETRI journal 31 (3), 304-314, 2009 | 3 | 2009 |
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program JY Kim, J Lee, SY Kim Asia Marketing Journal 18 (4), 4, 2017 | 2 | 2017 |
A Conceptual Framework of IoT Case Study KY Jeon, JH Lee, J Oh Asia-Pacific Journal of Business Venturing and Entrepreneurship 10 (3), 123-131, 2015 | 2 | 2015 |
A Model of Free Riding Incentives in Franchise Chains J Lee Seoul Journal of Business 10 (1), 81-104, 2004 | 2 | 2004 |
Differentiated B2B marketing strategy of Dongwon Systems, the No. 1 packaging solution company in Korea M Jun, SY Kim, J Lee Asia Marketing Journal 20 (3), 1, 2018 | 1 | 2018 |
Effective Demand Lifting through Pre-Launch Movie Marketing Activities TH Song, S Yoo, J Lee Asia Marketing Journal 18 (3), 1, 2016 | 1 | 2016 |