| Motivated message processing: How motivational activation influences resource allocation, encoding, and storage of TV messages A Lang, A Sanders-Jackson, Z Wang, B Rubenking Motivation and Emotion 37, 508-517, 2013 | 134 | 2013 |
| Defining new viewing behaviours: What makes and motivates TV binge-watching? B Rubenking, CC Bracken, J Sandoval, A Rister International Journal of Digital Television 9 (1), 69-85, 2018 | 126 | 2018 |
| Binge-watching: A suspenseful, emotional, habit B Rubenking, CC Bracken Communication Research Reports 35 (5), 381-391, 2018 | 116 | 2018 |
| Go long or go often: Influences on binge watching frequency and duration among college students K Merrill Jr, B Rubenking Social Sciences 8 (1), 10, 2019 | 81 | 2019 |
| Measuring television message complexity as available processing resources: Dimensions of information and cognitive load A Lang, S Kurita, Y Gao, B Rubenking Media Psychology 16 (2), 129-153, 2013 | 67 | 2013 |
| miniMAM: Validating a short version of the Motivation Activation Measure A Lang, S Kurita, BR Rubenking, RF Potter Communication Methods and Measures 5 (2), 146-162, 2011 | 56 | 2011 |
| Sounding out small screens and telepresence CC Bracken, G Pettey, T Guha, BE Rubenking Journal of Media Psychology, 2010 | 55 | 2010 |
| Captivated and grossed out: An examination of processing core and sociomoral disgusts in entertainment media B Rubenking, A Lang Journal of Communication 64 (3), 543-565, 2014 | 52 | 2014 |
| Binge watching and serial viewing: Comparing new media viewing habits in 2015 and 2020 B Rubenking, CC Bracken Addictive Behaviors Reports 14, 100356, 2021 | 44 | 2021 |
| Emotion, attitudes, norms and sources: Exploring sharing intent of disgusting online videos B Rubenking Computers in Human Behavior 96, 63-71, 2019 | 43 | 2019 |
| The sweet spot: An examination of second-screen sports viewing B Rubenking, N Lewis International Journal of Sport Communication 9 (4), 424-439, 2016 | 36 | 2016 |
| Correlating a motivation-activation measure with media preference RF Potter, S Lee, BE Rubenking Journal of Broadcasting & Electronic Media 55 (3), 400-418, 2011 | 36 | 2011 |
| Telepresence, soundscapes and technological expectation: putting the observer into the equation G Pettey, CC Bracken, B Rubenking, M Buncher, E Gress Virtual Reality 14, 15-25, 2010 | 36 | 2010 |
| Boring is bad: Effects of emotional content and multitasking on enjoyment and memory B Rubenking Computers in Human Behavior 72, 488-495, 2017 | 35 | 2017 |
| Communication as a predictor of willingness to donate one's organs: An addition to the theory of reasoned action LW Jeffres, JA Carroll, BE Rubenking, J Amschlinger Progress in Transplantation 18 (4), 257-262, 2008 | 35 | 2008 |
| Multitasking with TV: Media technology, genre, and audience influences B Rubenking Communication Research Reports 33 (4), 324-331, 2016 | 22 | 2016 |
| Motivational Activation Measurement (MAM): Technical manual and normative ratings A Lang, Z Wang, SD Bradley, B Rubenking Technical Report, 2004 | 15 | 2004 |
| Appetitive and impulsive: Examining alcohol use via the motivational and self-control systems B Rubenking, A Lang The Social Science Journal 52 (2), 258-265, 2015 | 11 | 2015 |
| Project-versus lecture-based courses: Assessing the role of course structure on perceived utility, anxiety, academic performance, and satisfaction in the undergraduate research … B Rubenking, M Dodd Communication Teacher 32 (2), 102-116, 2018 | 9 | 2018 |
| Sounding out small screens and telepresence: the impact of screen size, pace & sound CC Bracken, G Pettey, B Rubenking, T Guha Information Processing division of the International Communication …, 2008 | 9 | 2008 |
