Dave Reibstein
Dave Reibstein
Wharton
Adresse e-mail validée de wharton.upenn.edu
Titre
Citée par
Citée par
Année
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
10161993
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
9992010
What attracts customers to online stores, and what keeps them coming back?
DJ Reibstein
Journal of the academy of Marketing Science 30 (4), 465-473, 2002
6602002
Guest editorial: is marketing academia losing its way?
DJ Reibstein, G Day, J Wind
Journal of Marketing 73 (4), 1-3, 2009
4462009
Marketing metrics
PW Farris
Pearson Education India, 2016
3692016
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
3122009
Brand equity and vertical product line extent
T Randall, K Ulrich, D Reibstein
Marketing science 17 (4), 356-379, 1998
3071998
Wharton on dynamic competitive strategy
GS Day, DJ Reibstein, RE Gunther
John Wiley & Sons, 1997
2981997
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2631990
A dinâmica da estratégia competitiva
GS Day, DJ Reibstein
Campus, 1999
2431999
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of Retailing 85 (1), 95-111, 2009
2342009
Competitive marketing behavior in industrial markets
V Ramaswamy, H Gatignon, DJ Reibstein
Journal of Marketing 58 (2), 45-55, 1994
1931994
Factors affecting coupon redemption rates
DJ Reibstein, PA Traver
Journal of Marketing 46 (4), 102-113, 1982
1931982
An investigation into the order of the brand choice process
FM Bass, MM Givon, MU Kalwani, D Reibstein, GP Wright
Marketing Science 3 (4), 267-287, 1984
1901984
Market share and distribution: A generalization, a speculation, and some implications
DJ Reibstein, PW Farris
Marketing Science 14 (3_supplement), G190-G202, 1995
1821995
Optimal product line pricing: The influence of elasticities and cross-elasticities
DJ Reibstein, H Gatignon
Journal of marketing research 21 (3), 259-267, 1984
1791984
How prices expenditures and profits are linked? Comment prix, dépenses et profits sont liés?
PW Farris, DJ Reibstein
Harvard Business Review 57 (6), 173-184, 1979
1471979
Conjoint analysis reliability: Empirical findings
D Reibstein, JEG Bateson, W Boulding
Marketing Science 7 (3), 271-286, 1988
1381988
The direction of causality between perceptions, affect, and behavior: An application to travel behavior
DJ Reibstein, CH Lovelock, RP Dobson
Journal of Consumer Research 6 (4), 370-376, 1980
1341980
Metrics for linking marketing to financial performance
RK Srivastava, DJ Reibstein
Marketing Science Institute, 2005
1312005
Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.
Articles 1–20