André Marchand
André Marchand
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Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
A Marchand, T Hennig-Thurau
Journal of Interactive Marketing 27 (3), 141-157, 2013
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success
A Marchand, T Hennig-Thurau, C Wiertz
International Journal of Research in Marketing 34 (2), 336-354, 2017
Can Automated Group Recommender Systems Help Consumers Make Better Choices?
T Hennig-Thurau, A Marchand, P Marx
Journal of Marketing 76 (5), 89-109, 2012
The relationship between reviewer judgments and motion picture success: re-analysis and extension
T Hennig-Thurau, A Marchand, B Hiller
Journal of Cultural Economics, 1-35, 2012
Hook vs. hope: How to enhance customer engagement through gamification
AB Eisingerich, A Marchand, MP Fritze, L Dong
International Journal of Research in Marketing 36 (2), 200-214, 2019
When James Bond shows off his Omega: does product placement affect its media host?
A Marchand, T Hennig-Thurau, S Best
European Journal of Marketing 49 (9/10), 1666-1685, 2015
The power of an installed base to combat lifecycle decline: The case of video games
A Marchand
International Journal of Research in Marketing 33 (1), 140-154, 2016
Access-based services as substitutes for material possessions: the role of psychological ownership
MP Fritze, A Marchand, AB Eisingerich, M Benkenstein
Journal of Service Research 23 (3), 368-385, 2020
How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms
A Marchand, M Paul, T Hennig-Thurau, G Puchner
Journal of Service Research 20 (2), 105-119, 2017
Automated product recommendations with preference-based explanations
A Marchand, P Marx
Journal of retailing 96 (3), 328-343, 2020
Increasing consumers' understanding of recommender results: a preference-based hybrid algorithm with strong explanatory power
P Marx, T Hennig-Thurau, A Marchand
Proceedings of the fourth ACM conference on Recommender systems, 297-300, 2010
Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness
A Marchand, T Hennig-Thurau, J Flemming
Available at SSRN 3112613, 2019
Empfehlungssysteme für Gruppen
A Marchand, T Hennig-Thurau
Entscheidungsunterstutzung fur den gemeinsamen Konsum hedonischer Produkte …, 2011
Joint consumption challenges in groups
A Marchand
Journal of Consumer Marketing 31 (6/7), 483-493, 2014
Empfehlungssysteme für Gruppen: Entscheidungsunterstützung für den gemeinsamen Konsum hedonischer Produkte
A Marchand
BoD–Books on Demand, 2012
Social media resources and capabilities as strategic determinants of social media performance
A Marchand, T Hennig-Thurau, J Flemming
International Journal of Research in Marketing, 2020
How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract
AK Knapp, A Marchand, T Hennig-Thurau
Creating Marketing Magic and Innovative Future Marketing Trends, 301-301, 2017
Marketing bei Spielfilmen-Marketing-Mix des ersten Kinostart-Wochenendes
A Marchand
GRIN Verlag, 2006
Multiplayer features and game success
A Marchand
New Perspectives on the Social Aspects of Digital Gaming, 97-112, 2017
Understanding Sustainable Decision-Making of Young Consumers
S Speidel, A Marchand
Advances in Consumer Research 39, 778-779, 2011
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