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Janée N. Burkhalter
Janée N. Burkhalter
Professor of Marketing, Saint Joseph's University
Verified email at sju.edu
Title
Cited by
Cited by
Year
Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
NT Wood, JN Burkhalter
Journal of Marketing Communications, 1-18, 2013
1712013
Advertising to the beat: An analysis of brand placements in hip-hop music videos
JN Burkhalter, CG Thornton
Journal of Marketing Communications, 1-17, 2012
722012
Relationship Marketing: An Important Tool For Success In The Marketplace
H Nwakanma, AS Jackson, JN Burkhalter
Journal of Business & Economics Research (JBER) 5 (2), 2007
642007
Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music
NS Ferguson, JN Burkhalter
Journal of Advertising 44 (1), 47-57, 2015
602015
The Story of Taste: Using EEGs and Self-Reports to Understand Consumer Choice
CR Brown, AB Randolph, JN Burkhalter
Kennesaw Journal of Undergraduate Research 2 (1), Article 5, 2012
442012
Clear, conspicuous, and concise: Disclosures and Twitter word-of-mouth
JN Burkhalter, NT Wood, SA Tryce
Business Horizons 57 (3), 319-328, 2014
412014
Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic
JN Burkhalter, CF Curasi, CG Thornton, N Donthu
Journal of Brand Management, 1-21, 2017
242017
Maximizing Commerce and Marketing Strategies through Micro-Blogging
JN Burkhalter, NT Wood
IGI Global, 2015
142015
Making ends meet: How will the elderly manage their finances and post-retirement expenses?
GP Moschis, JN Burkhalter
Journal of Financial Services Marketing 12 (3), 235-241, 2008
112008
An Examination of the Motivation of Business University Students.
CF Curasi, JN Burkhalter
Business Education Digest, 2009
72009
Must be the Music: Examining the Placement Effects of Character-Brand Association and Brand Prestige on Consumer Brand Interest within the Music Video Context
C Thornton, J Burkhalter
Journal of Promotion Management 21 (1), 126-141, 2015
42015
# SocialTV: Engaging viewers through social media
JN Burkhalter, NT Wood
Journal of Digital & Social Media Marketing 7 (2), 148-162, 2019
22019
A Formula for Success: How Formula One Racing Embraced Digital and Social Media to Engage Fans
NT Wood, JN Burkhalter
Journal of Digital & Social Media Marketing 11 (1), 1-17, 2023
12023
‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass
MB Reeder, JN Burkhalter, NT Wood
Journal of Digital & Social Media Marketing 10 (2), 159-172, 2022
12022
Leverage the Power of Markets to Reduce Climate Risks While Creating Inclusive Prosperity
JN Burkhalter, C Schellhorn
Go green for environmental sustainability, 69-80, 2021
1*2021
Tweeting for Service: Twitter as a Communication Channel for Customer Service
I Dalla Pozza, NT Wood, JN Burkhalter
Maximizing Commerce and Marketing Strategies through Micro-Blogging, 111-129, 2015
12015
Quality is becoming more about taste and less about cost: Eeg and survey study on consumer behavior
C Brown, A Randolph, J Burkhalter
Neuromarketing Theory & Practice, 16-17, 2013
12013
'Check the Rhyme': A Study of Brand References in Music Videos
JN Burkhalter
12009
Managing business planning projects in academia.
C Benjamin, B Warren, J Burkhalter
Journal of Entrepreneurship Education 9, 15-28, 2006
12006
Fans, Fame, F(ph)ilanthropy and Fury: The Impact of Netflix’s ‘Drive to Survive’ on F1 Racing
A Wood, JN Burkhalter
Sage, 2023
2023
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