| Internet uses and gratifications: A structural equation model of interactive advertising H Ko, CH Cho, MS Roberts Journal of advertising 34 (2), 57-70, 2005 | 1563 | 2005 |
| Agenda setting and issue salience online M Roberts, W Wanta, TH Dzwo Communication research 29 (4), 452-465, 2002 | 580 | 2002 |
| Agenda setting and political advertising: Origins of the news agenda M Roberts, M McCombs Political communication 11 (3), 249-262, 1994 | 485 | 1994 |
| Predicting voting behavior via the agenda-setting tradition MS Roberts Journalism Quarterly 69 (4), 878-892, 1992 | 137 | 1992 |
| Agenda setting and agenda melding in an age of horizontal and vertical media: A new theoretical lens for virtual brand communities MW Ragas, MS Roberts Journalism & Mass Communication Quarterly 86 (1), 45-64, 2009 | 128 | 2009 |
| Cross-cultural differences in motivations and perceived interactivity: a comparative study of American and Korean internet users H Ko, MS Roberts, CH Cho Journal of Current Issues & Research in Advertising 28 (2), 93-104, 2006 | 90 | 2006 |
| Global interactive advertising: Defining what we mean and using what we have learned MS Roberts, H Ko Journal of Interactive Advertising 1 (2), 18-27, 2001 | 87 | 2001 |
| The value of “authenticity” in “glocal” strategic communication: The new Juan Valdez campaign JC Molleda, M Roberts International Journal of Strategic Communication 2 (3), 154-174, 2008 | 78 | 2008 |
| Communicating corporate social responsibility and brand sincerity: A case study of Chipotle Mexican Grill's ‘Food with Integrity’program MW Ragas, MS Roberts International Journal of Strategic Communication 3 (4), 264-280, 2009 | 51 | 2009 |
| Political advertising's influence on news, the public, and their behavior M Roberts Communication and democracy, 85-96, 2013 | 41 | 2013 |
| Political advertising: Strategies for influence MS Roberts na, 1995 | 29 | 1995 |
| Gatekeepers in international news: The Greek media MS Roberts, P Bantimaroudis Harvard International Journal of Press/Politics 2 (2), 62-76, 1997 | 22 | 1997 |
| Emotional responses of African American voters to ad messages JD Morris, MS Roberts, GF Baker The electronic election: Perspectives on the, 257-274, 1996 | 21 | 1996 |
| The millennium election: Communication in the 2000 campaign LL Kaid Rowman & Littlefield, 2003 | 18 | 2003 |
| The effective communication of attributes in sport-sponsorship branding T Mueller, MS Roberts International Journal of Sport Communication 1 (2), 155-172, 2008 | 17 | 2008 |
| Texas gubernatorial campaign: Influence of issues and images M Roberts, R Anderson, M McCombs Mass Communication Review 21, 20-35, 1994 | 15 | 1994 |
| The fluidity of attitudes toward political advertising M Roberts Proceedings of the American Academy Advertising, 134-143, 1992 | 15 | 1992 |
| Television advertising that works: An analysis of commercials from effective campaigns SW Marshall, MS Roberts Cambria Press, 2008 | 13 | 2008 |
| International advertising strategy SW Marshall, MS Roberts The handbook of international advertising research, 251-269, 2014 | 8 | 2014 |
| Columbia’s Juan Valdez Campaign: Brand Revitalization through “Authenticity” and “Glocal” Strategic Communications JC Molleda, MS Roberts International media communication in a global age, 388-408, 2009 | 8 | 2009 |
