Mart Ots
Mart Ots
Associate Professor, Jönköping International Business School
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Influencers tell all
C Abidin, M Ots
Unravelling Authenticity and Credibility in a Brand Scandal, 153-161, 2016
Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation
M Ots, G Nyilasy
Journal of Advertising Research 55 (2), 132-145, 2015
The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce
C Abidin, M Ots
AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 2015
Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies
M Ots
Journal of Communication Inquiry 33 (4), 376-392, 2009
Media brands and branding
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Handbook of media branding
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Springer International Publishing, 2015
Just doing it: theorising integrated marketing communications (IMC) practices
M Ots, G Nyilasy
European Journal of Marketing 51 (3), 490-510, 2017
Media and brands: New ground to explore
M Ots
Media brands and branding, 1-7, 2008
Social dynamics and stakeholder relationships in personal branding
G Dumont, M Ots
Journal of Business Research 106, 118-128, 2020
What is so special about media branding? Peculiarities and commonalities of a growing research area
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Handbook of media branding, 1-8, 2015
Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands
M Ots, BJ Hartmann
Handbook of media branding, 217-229, 2015
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications
M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl
Javnost-The Public 23 (2), 170-187, 2016
What is sustainable journalism
P Berglez, U Olausson, M Ots
Integrating the environmental, social, and economic challenges of journalism …, 2017
Digital innovation and the effects of artificial intelligence on firms’ research and development–Automation or augmentation, exploration or exploitation?
PC Johnson, C Laurell, M Ots, C Sandström
Technological Forecasting and Social Change 179, 121636, 2022
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit
S Feng, M Ots
Journal of Interactive Advertising 18 (2), 148-161, 2018
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition
M Ots
Journal of Media Business Studies 9 (2), 43-63, 2012
Media business studies as we see it: Why does it matter, for whom, and how do you get published?
M Ots, G Nyilasy, U Rohn, P Wikström
Journal of Media Business Studies 12 (2), 103-106, 2015
Out of control? How online papers are both shaping and being shaped by user generated content
M Ots, M Karlsson
Media consumer brand equity: Implications for advertising media planning
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Understanding value formation: A study of marketing communications practices at the food retailer ICA
M Ots
JIBS, 2010
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