Mart Ots
Mart Ots
Associate Professor, Jönköping International Business School
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Influencers tell all
C Abidin, M Ots
Unravelling Authenticity and Credibility in a Brand Scandal, 153-161, 2016
Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation
M Ots, G Nyilasy
Journal of Advertising Research 55 (2), 132-145, 2015
The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce
C Abidin, M Ots
AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 2015
Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies
M Ots
Journal of Communication Inquiry 33 (4), 376-392, 2009
Media brands and branding
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Handbook of media branding
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Springer International Publishing, 2015
Just doing it: theorising integrated marketing communications (IMC) practices
M Ots, G Nyilasy
European Journal of Marketing, 2017
Media and brands: New ground to explore
M Ots
Media brands and branding, 1-7, 2008
Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands
M Ots, BJ Hartmann
Handbook of media branding, 217-229, 2015
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications
M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl
Javnost-The Public 23 (2), 170-187, 2016
What is so special about media branding? Peculiarities and commonalities of a growing research area
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Handbook of media branding, 1-8, 2015
Social dynamics and stakeholder relationships in personal branding
G Dumont, M Ots
Journal of Business Research 106, 118-128, 2020
What is sustainable journalism
P Berglez, U Olausson, M Ots
Integrating the environmental, social, and economic challenges of journalism …, 2017
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition
M Ots
Journal of Media Business Studies 9 (2), 43-63, 2012
Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit
S Feng, M Ots
Journal of Interactive Advertising 18 (2), 148-161, 2018
Media business studies as we see it: Why does it matter, for whom, and how do you get published?
M Ots, G Nyilasy, U Rohn, P Wikström
Journal of Media Business Studies 12 (2), 103-106, 2015
Out of control? How online papers are both shaping and being shaped by user generated content
M Ots, M Karlsson
Understanding value formation: A study of marketing communications practices at the food retailer ICA
M Ots
JIBS, 2010
Media consumer brand equity: Implications for advertising media planning
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
Content marketing: A review of academic literature and future research directions
S Feng, M Ots
Europe Media Management Association, 2015
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