Jan-Benedict E.M. Steenkamp
Jan-Benedict E.M. Steenkamp
Massey Distinguished Professor of Marketing, University of North Carolina at
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Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
50791998
The use of LISREL in validating marketing constructs
JBEM Steenkamp, HCM Van Trijp
International Journal of Research in Marketing 8 (4), 283-299, 1991
25401991
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
25271995
A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
21501999
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
21371995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of Research in Marketing 13 (4), 303, 1996
20151996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of Marketing Research 36 (2), 223-238, 1999
17811999
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
JBEM Steenkamp, F Ter Hofstede, M Wedel
Journal of marketing 63 (2), 55-69, 1999
17291999
Effects of brand local and non-local origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBE Steenkamp, S Ramachander
Journal of consumer psychology 9 (April), 83-95, 2000
16112000
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
14991999
How perceived brand globalness creates brand value
JBEM Steenkamp, R Batra, DL Alden
Journal of International Business Studies 34 (1), 53-65, 2003
13862003
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in Marketing 15 (3), 223-248, 1998
13351998
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
12882001
Emotions in consumer behavior: a hierarchical approach
FJM Laros, JBEM Steenkamp
Journal of Business Research 58 (10), 1437-1445, 2005
11552005
Make, buy, or ally: A transaction cost theory meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
Academy of management journal 49 (3), 519-543, 2006
11352006
Private label strategy: How to meet the store brand challenge
N Kumar, J Steenkamp
Boston: Harvard Business School Press, 2007
1031*2007
The role of national culture in international marketing research
JBEM Steenkamp
International marketing review, 2001
9752001
Conceptual model of the quality perception process
JBEM Steenkamp
Journal of Business Research 21 (4), 309-333, 1990
9691990
Marketing renaissance: How research in emerging markets advances marketing science and practice
SM Burgess, JBEM Steenkamp
International Journal of Research in Marketing 23 (4), 337-356, 2006
9422006
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
9351992
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