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Tsutomu Sunaga
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Cited by
Year
Effects of lightness‐location congruency on consumers’ purchase decision‐making
T Sunaga, J Park, C Spence
Psychology & Marketing 33 (11), 934-950, 2016
872016
How the sound frequency of background music influences consumers’ perceptions and decision making
T Sunaga
Psychology & Marketing 35 (4), 253-267, 2018
522018
Interactions between instrumental timbre and consumers’ regulatory focus
T Sunaga, Y Meng, X Zhuang
Journal of Business Research 121, 1-12, 2020
92020
Multisensory consumer-computer interaction
C Velasco, T Sunaga, T Narumi, K Motoki, C Spence, O Petit
Journal of Business Research 134, 716-719, 2021
72021
Effects of predecisional justification toward purchasing on consumers’ attribute weights at the point of purchase
須永努， 石井裕明
International review of business, 1-23, 2014
52014
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Articles 1–5