Suivre
Ramon Rufin
Ramon Rufin
Profesor de Marketing UNED
Adresse e-mail validée de cee.uned.es
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Année
Analysis of health spa customers’ expectations and perceptions: The case of Spanish establishments
ME Alén, JA Fraiz, R Rufín
Polytechnical Studies Review 3 (5/6), 245-262, 2006
792006
Marketing Público: Investigación, aplicaciones y estrategia
R Rufín, C Medina
Esic, Madrid, 2012
682012
Transparency policy and students’ satisfaction and trust
C Medina, R Rufín
Transforming Government: People, Process and Policy 9 (3), 309-323, 2015
632015
Facilitator and inhibitor factors: Adopting e-government in a dual model
M Rey-Moreno, JA Felício, C Medina-Molina, R Rufín
Journal of Business Research 88, 542-549, 2018
582018
Adjusted expectations, satisfaction and loyalty development
R Rufín, C Medina, M Rey
The Service Industries Journal 32 (14), 2185-2202, 2012
572012
The mediating effect of innovation in the relationship between retailers' strategic orientations and performance
C Medina, R Rufín
International Journal of Retail & Distribution Management 37 (7), 629-655, 2009
562009
A cross-cultural comparison of electronic government adoption in Spain and the USA
R Rufín, F Bélanger, CM Molina, L Carter, JCS Figueroa
International Journal of Electronic Government Research (IJEGR) 10 (2), 43-59, 2014
442014
Las empresas turísticas en la sociedad de la información
RR Moreno
EDITORIAL RAMÓN ARECES, 2002
422002
Imagen de los destinos turísticos urbanos y lealtad del turista...:¿ Actitud o comportamiento?
C Medina Molina, M Rey Moreno, R Rufín Moreno
Estudios y perspectivas en turismo 19 (2), 279-298, 2010
412010
Sales growth of Spanish tourist firms: Some implications of Gibrat's Law on marketing management
R Rufin
Tourism Management 28 (3), 788-805, 2007
412007
Moderating factors in adopting local e-government in Spain
R Rufín, C Medina, JC Sanchez Figueroa
Local Government Studies 38 (3), 367-385, 2012
402012
Satisfacción, lealtad y colectivismo en destinos culturales
MR Moreno, CM Molina, RR Moreno
Tourism & Management Studies 9 (2), 44-49, 2013
292013
Building trust and commitment to blogs
R Rufín, C Medina, M Rey
The Service Industries Journal 33 (9-10), 876-891, 2013
262013
Gender and e-government adoption in Spain
RR Moreno, CM Molina, JCS Figueroa, MR Moreno
International Journal of Electronic Government Research (IJEGR) 9 (3), 23-42, 2013
212013
Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows
AR Oromendía, MDR Paz, R Rufín
Tourism Economics 21 (2), 427-434, 2015
192015
Introducción al marketing turístico
RR Moreno, MDR Paz
EDITORIAL RAMÓN ARECES, 2004
192004
El papel moderador de la cultura en la generación de satisfacción y lealtad
MM Cayetano, RM Ramón, RM Manuel
Investigaciones Europeas de Dirección y Economía de la Empresa 17 (1), 57-73, 2011
162011
Marketing (conceptos, instrumentos y estrategias)
R Rufín
ed. UNED, Madrid, 1998
161998
Moderating effects of familiarity and experience in the relationships of trust with its antecedents and consequences
R Rufín, CM Molina
E-Service Journal: A Journal of Electronic Services in the Public and …, 2014
152014
A cross-cultural comparison of electronic government adoption in Spain and the USA
R Rufín, F Bélanger, CM Molina, L Carter, JCS Figueroa
Technology adoption and social issues: Concepts, methodologies, tools, and …, 2018
142018
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