| Estimating marketing component effects: Double machine learning from targeted digital promotions PB Ellickson, W Kar, JC Reeder III Marketing Science 42 (4), 704-728, 2023 | 21 | 2023 |
| Selection and ordering of linear online video ads W Kar, V Swaminathan, P Albuquerque Proceedings of the 9th ACM Conference on Recommender Systems, 203-210, 2015 | 17 | 2015 |
| Determining video advertisement quality W Kar, V Swaminathan US Patent 10,284,892, 2019 | 11 | 2019 |
| Selecting video advertisements based on advertisement quality W Kar, V Swaminathan US Patent 10,306,285, 2019 | 5 | 2019 |
| Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data S Mukhopadhyay, W Kar, G Mukherjee The Annals of Applied Statistics 17 (1), 476-497, 2023 | 2 | 2023 |
| Audience Validation in Online Media Using Limited Behavioral Data and Demographic Mix W Kar, S Swaminathan, V Swaminathan International Journal of Semantic Computing 11 (01), 5-20, 2017 | 2 | 2017 |
| Audience Validation from Demographic Mix and Insufficient Individual Data W Kar, S Swaminathan, V Swaminathan 2016 IEEE International Symposium on Multimedia (ISM), 60-64, 2016 | 2 | 2016 |
| Status Downgrade: The Impact of Losing Status on a User-generated Content Platform V Pamuru, W Kar, W Khern-am-nuai Available at SSRN 3963415, 2023 | 1 | 2023 |
| Fixing Bad Marriages–When Should Firms Reassign Sales Reps? W Kar, JC Reeder III, GL Lilien Available at SSRN 4445694, 2023 | | 2023 |
| Review Writing: The Social Influence of'Exemplar''Reviews R Mishra, W Kar, W Khern-am-nuai, KN Kannan Available at SSRN 4292180, 2022 | | 2022 |
| How the Compensation Plan of a Multilevel Marketing Firm Impacts Sales Agent Effort and Performance: The Role of Boundary Looking SJ Kim, W Kar, S Sivaramakrishnan Available at SSRN 4236761, 2022 | | 2022 |
| Validating a target audience using a combination of classification algorithms W Kar, V Swaminathan, S Swaminathan US Patent 11,308,523, 2022 | | 2022 |
| User segment identification based on similarity in content consumption W Kar, V Swaminathan, S Sarkhel US Patent 10,789,620, 2020 | | 2020 |
| User Segment Identification Based on Similarity in Content Consumption S Sarkhel, W Kar, V Swaminathan 2017 IEEE International Symposium on Multimedia (ISM), 300-303, 2017 | | 2017 |
| Selection, order, and pricing of linear online video ads W Kar | | 2015 |
| Using Penalized Synthetic Controls on Truncated data: A Case Study on Effect of Marijuana Legalization on Direct Payments to Physicians by Opioid Manufacturers B Karmakar, G Mukherjee, W Kar | | |
Viswanathan (Vishy) SwaminathanSr. Principal Scientist, Adobe ResearchVerified email at adobe.com
