| Social capital, guanxi and political influence in Chinese government relations JZ Hou, Y Zhu Public Relations Review 46 (1), 101885, 2020 | 33 | 2020 |
| An institutional perspective of public relations practices in Chinese cultural contexts YZ Jenny Hou Public Relations Review 38 (5), 916-925, 2012 | 28 | 2012 |
| “She uses men to boost her career”: Chinese digital cultures and gender stereotypes of female academics in Zhihu discourses AY Peng, JZ Hou, M KhosraviNik, X Zhang Social Semiotics 33 (4), 750-768, 2023 | 24 | 2023 |
| Love NBA, Hate BLM: Racism in China’s Sports Fandom AY PENG, X KUANG, JZ HOU International Journal of Communication 16, 2022 | 21 | 2022 |
| The articulation of ‘agency’: How can public relations scholarship and institutional theory enrich each other? JZ Hou Public Relations Inquiry 10 (1), 97-117, 2021 | 21 | 2021 |
| The emerging “field” of public relations in China: multiple interplaying logics and evolving actors’ inter-relations JZ Hou Public Relations Review 42 (4), 627-640, 2016 | 18 | 2016 |
| Beyond a “spectator sport”: Social media for university engagement and community building J Hou, JR Macnamara Asia Pacific Public Relations Journal, 2017 | 14 | 2017 |
| Understanding public relations in China: Multiple logics and identities MB JZ Hou, Y Zhu Journal of Business and Technical Communication 27 (3), 308-328, 2013 | 13 | 2013 |
| Integrating community and relationship building into universities’ social media marketing: Implications from a case study J Hou Contemporary issues in social media marketing, 31-45, 2017 | 8 | 2017 |
| Understanding the public interest puzzle in China’s public relations: The role of balance and counterbalance based on Confucian Great Harmony JZ Hou Public interest communication, 153-171, 2018 | 7 | 2018 |
| Networks, collaboration and knowledge exchange in creative industries: a comparative analysis of Brisbane and Shenzhen Y Wang, G Hearn, S Mathews, J Hou Creative Industries Journal 17 (1), 88-112, 2024 | 4 | 2024 |
| “Sharing Is Caring”: Participatory Storytelling and Community Building on Social Media Amidst the COVID-19 Pandemic JZ Hou American Behavioral Scientist, 00027642231164040, 2023 | 4 | 2023 |
| Global public relations: multi-paradigmatic perspectives, key approaches and future directions S Chaidaroon, J Zhengye Hou Public Relations. Handbooks of Communication Series 27, 399-414, 2021 | 4 | 2021 |
| The Global Foundations of Public Relations RE Brown, B St John III, J Zhengye Hou Milton Park: Routledge, 2021 | 4 | 2021 |
| Unlocking the power of digital storytelling for community resilience building in disaster risk communication: A case study from Australia JZ Hou 2019 International Association of Media and Communication Research (IAMCR …, 2019 | 4 | 2019 |
| The humanistic turn RE Brown, BS John, JZ Hou The Global Foundations of Public Relations, 1-6, 2021 | 3 | 2021 |
| Social Media: The Real Impact on Food Waste Reduction Beyond the Swipe or the Click (Project Summary Report) J Hou, A Lotz, G Hearn, K Lewis Fight Food Waste CRC, NSW Environment Production Authority, and Queensland …, 2022 | 2 | 2022 |
| Managing social media for strategic communication in a New Zealand university: Implications from a case study J Hou Prism 13 (1), 1-13, 2016 | 2 | 2016 |
| Developing critical HIV health literacy: insights from interviews with priority migrant communities in Queensland, Australia SN Istiko, S Remata, A Ndayizeye, MEV Moreno, V Kirunda, ... Culture, Health & Sexuality, 1-16, 2023 | 1 | 2023 |
| Creativity is key: Using creative pedagogy to incorporate activism in the public relations classroom and beyond JZ Hou, Y Wang Journal of Public Relations Education 8 (2), 78-110, 2022 | 1 | 2022 |
Yunxia Zhu; Z YunxiaUniversity of QueenslandAdresse e-mail validée de business.uq.edu.au
