| Paid placement: Advertising and search on the internet Y Chen, C He The Economic Journal 121 (556), F309-F328, 2011 | 371 | 2011 |
| Research Note—Vertical Information Sharing in a Volatile Market C He, J Marklund, T Vossen Marketing Science 27 (3), 513-530, 2008 | 94 | 2008 |
| Product variety, informative advertising, and price competition W Amaldoss, C He Journal of Marketing Research 47 (1), 146-156, 2010 | 80 | 2010 |
| Direct-to-consumer advertising of prescription drugs: A strategic analysis W Amaldoss, C He Marketing Science 28 (3), 472-487, 2009 | 56 | 2009 |
| Incorporating behavioral anomalies in strategic models C Narasimhan, C He, ET Anderson, L Brenner, P Desai, D Kuksov, ... Marketing Letters 16, 361-373, 2005 | 48 | 2005 |
| Reference-dependent utility, product variety, and price competition W Amaldoss, C He Management Science 64 (9), 4302-4316, 2018 | 47 | 2018 |
| Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising C He, Y Chen Marketing Science 25 (2), 175-187, 2006 | 36 | 2006 |
| Pricing prototypical products W Amaldoss, C He Marketing Science 32 (5), 733-752, 2013 | 26 | 2013 |
| The charm of behavior-based pricing: When consumers’ taste is diverse and the consideration set is limited W Amaldoss, C He Journal of Marketing Research 56 (5), 767-790, 2019 | 23 | 2019 |
| The economic impacts of carbon emission trading scheme on building retrofits: A case study with U.S. medium office buildings Y Lou, Y Yang, Y Ye, C He, W Zuo Building and Environment 221 (109311), 2022 | 20 | 2022 |
| Low-price guarantees in a dual channel of distribution J Jiang, C He Marketing Science 40 (4), 765-782, 2021 | 17 | 2021 |
| Strategic implications of confirmation bias‐inducing advertising R Bagchi, SH Ham, C He Production and Operations Management 29 (6), 1573-1596, 2020 | 8 | 2020 |
| A Model of Product Line Marketing C He, S Ke, X Zhang Management Science 68 (8), 5557–5568, 2022 | 4 | 2022 |
| Does informative advertising increase market Price? An experimental investigation W Amaldoss, C He Customer Needs and Solutions 3, 63-80, 2016 | 3 | 2016 |
| The Promise and Peril of Dynamic Targeted Pricing S Ham, C He, D Zhang International Journal of Research in Marketing 39 (4), 1150-1165, 2022 | 1 | 2022 |
