| Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? WM Lim, SF Yap, M Makkar Journal of Business Research 122 (2021), 534-566, 2021 | 274 | 2021 |
| Review of emotions research in marketing, 2002–2013 SS Gaur, H Herjanto, M Makkar Journal of Retailing and Consumer Services 21 (6), 917-923, 2014 | 153 | 2014 |
| Emotional experiences behind the pursuit of inconspicuous luxury M Makkar, SF Yap Journal of Retailing and Consumer Services 44, 222-234, 2018 | 86 | 2018 |
| The anatomy of the inconspicuous luxury fashion experience M Makkar, SF Yap Journal of Fashion Marketing and Management: An International Journal 22 (1 …, 2018 | 68 | 2018 |
| Market bifurcations in board sports: How consumers shape markets through boundary work CD Ruiz, M Makkar Journal of Business Research 122, 38-50, 2021 | 31 | 2021 |
| Commodity Marketing: Grundlagen-Besonderheiten-Erfahrungen M Enke, A Geigenmüller, A Leischnig Springer-Verlag, 2014 | 24 | 2014 |
| A laddering study of motivational complexities in mobile shopping HE Park, SFC Yap, M Makkar Marketing Intelligence & Planning 37 (2), 2019 | 22 | 2019 |
| Managing hearts and minds: romanticizing Airbnb experiences M Makkar, SF Yap Current Issues in Tourism 25 (21), 3461-3480, 2022 | 19 | 2022 |
| Stabilising collaborative consumer networks: How technological mediation shapes relational work M Makkar, SF Yap, R Belk European Journal of Marketing 55 (5), 1385-1410, 2021 | 13 | 2021 |
| Cultural Appropriation AM Kennedy, M Makkar The SAGE Handbook of Marketing Ethics, 155-168, 2020 | 10 | 2020 |
| The commoditization of luxury M Makkar, SS Gaur, SF Yap Commodity Marketing, 477-498, 2014 | 10 | 2014 |
| Augmenting the food experience through the projection of place: the case of Tasmania F Farrelly, M Makkar Current Issues in Tourism 26 (9), 1536-1553, 2023 | 7 | 2023 |
| Emotions research in marketing during 2002-2013 SS Gaur, H Herjanto, M Makkar Journal of Retailing and Consumer Services 21 (6), 917-923, 2014 | 3 | 2014 |
| Romanticising Market Exchange: Unpacking Cultural Meanings of Value in Home-sharing Markets M Makkar Auckland University of Technology, 2019 | 1 | 2019 |
| Luxury for oneself or luxury for others? Exploring the underlying emotions behind inconspicuous luxury consumption M Makkar Auckland University of Technology, 2014 | 1 | 2014 |
| Co-creating cultural heterotopic spaces in Airbnb M Makkar, F Farrelly, N Athwal Journal of Business Research 173 (114491), 2024 | | 2024 |
| Is Netflix’s Queen Cleopatra cultural appreciation or cultural appropriation? M Makkar The Conversation, 2023 | | 2023 |
| Sustainable Luxury: A Framework for Meaning Through Value Congruence SY Volcon, M Makkar, DM Martin, F Farrelly Sustainable Luxury: An International Perspective, 59-79, 2022 | | 2022 |
| Using Local Culture in Brand Positioning and Communication M Makkar Marketing Brands in Africa: Perspectives on the Evolution of Branding in an …, 2021 | | 2021 |
| Market bifurcations in board sports: How consumers shape markets through boundary work DR CA, M Makkar Elsevier, 2020 | | 2020 |
Sheau Fen (Crystal) YapAssociate ProfessorAdresse e-mail validée de aut.ac.nz
