| Communicating brands through engagement with ‘lived’experiences S Whelan, M Wohlfeil Journal of Brand Management 13, 313-329, 2006 | 237 | 2006 |
| Consumer motivations to participate in event-marketing strategies M Wohlfeil, S Whelan Journal of Marketing Management 22 (5-6), 643-669, 2006 | 162 | 2006 |
| “Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress M Wohlfeil, S Whelan Journal of Business Research 65 (4), 511-519, 2012 | 106 | 2012 |
| Event-marketing as innovative marketing communications: Reviewing the German experience M Wohlfeil, S Whelan Journal of Customer behaviour 4 (2), 181-207, 2005 | 72 | 2005 |
| Getting lost ‘Into the Wild’: understanding consumers’ movie enjoyment through a narrative transportation approach W Batat, M Wohlfeil Advances in Consumer Research 36, 372-377, 2009 | 71 | 2009 |
| Consumer motivations to participate in marketing-events: The role of predispositional involvemement M Wohlfeil, S Whelan Duluth, MN: Association for Consumer Research 7, 125-131, 2006 | 67 | 2006 |
| Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of'Pride & Prejudice' M Wohlfeil, S Whelan European Advances in Consumer Research 8, 137-143, 2008 | 35 | 2008 |
| The allure of celebrities: unpacking their polysemic consumer appeal M Wohlfeil, A Patterson, SJ Gould European Journal of Marketing 53 (10), 2025-2053, 2019 | 30 | 2019 |
| Event-Marketing: When Brands Become'Real-Lived'Experiences M Wohlfeil, S Whelan | 22 | 2005 |
| Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the M Wohlfeil, S Whelan The Marketing Review 7 (3), 283-300, 2007 | 17 | 2007 |
| Investigating Consumer Motivations to Participate in Marketing-Events M Wohlfeil, S Whelan | 17 | 2004 |
| Celebrity fans and their consumer behaviour: Autoethnographic insights into the life of a fan M Wohlfeil Routledge, 2018 | 14 | 2018 |
| ’The Book of Stars’: Understanding a consumer’s fan relationship with a film actress through a narrative transportation approach M Wohlfeil, S Whelan European Advances in Consumer Research 9, 290-296, 2011 | 7 | 2011 |
| Life as a Jena Malone fan: An introspective study of a consumer's fan relationship with a film actress M Wohlfeil Waterford Institute of Technology, 2011 | 6 | 2011 |
| Learning from the professionals: film tourists’“authentic” experiences on a film studio tour M Wohlfeil Arts and the Market 8 (1), 47-63, 2018 | 4 | 2018 |
| When Brands Become'Real-Lived'Experiences: Consumer Motivations to Participate in Event-Marketing Strategies M Wohlfeil | 3 | 2005 |
| Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective M Wohlfeil Sage Publications, 2015 | 2 | 2015 |
| What meaning (s) does the lived experience of performing and consuming comedy have for the individual comedian as part of a community of comedy S Mills, M Wohlfeil Academy of Marketing Annual Conference 2013, 2013 | 2 | 2013 |
| Between authenticity and entertainment: the film studio as a brand land experience-a photographic essay M Wohlfeil Academy of Marketing (UK) Annual Conference 2012, 2012 | 2 | 2012 |
| The Book of Stars: Some Alternative Insights into Celebrity Fandom M Wohlfeil, S Whelan Academy of Marketing (UK), 2008 | 2 | 2008 |
