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MERCEDES GALAN-LADERO
MERCEDES GALAN-LADERO
UNIVERSITY OF EXTREMADURA (UNIVERSIDAD DE EXTREMADURA)
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The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism
P Fernández-Ferrín, A Calvo-Turrientes, B Bande, M Artaraz-Miñón, ...
Food Quality and Preference 64, 138-147, 2018
2092018
Understanding factors influencing consumer attitudes toward cause‐related marketing
MM Galan Ladero, C Galera Casquet, J Singh
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 52-70, 2015
1062015
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ...
Journal of cleaner production 241, 118210, 2019
672019
Attitudes towards cause-related marketing: determinants of satisfaction and loyalty
MM Galan-Ladero, C Galera-Casquet, W Wymer
International review on public and nonprofit marketing 10, 253-269, 2013
642013
Consumption dynamics during recession and recovery: A learning journey
M Sarmento, S Marques, M Galan-Ladero
Journal of Retailing and Consumer Services 50, 226-234, 2019
532019
Sustainable, socially responsible business: The cause-related marketing case. A review of the conceptual framework
MM Galan-Ladero, C Galera-Casquet, V Valero-Amaro, ...
Journal of Security and Sustainability Issues 2 (4), 35-46, 2013
532013
Cause-related marketing: a systematic review of the literature
HY Bhatti, MM Galan-Ladero, C Galera-Casquet
International Review on Public and Nonprofit Marketing 20 (1), 25-64, 2023
412023
Marketing solidario
A Penelas, CGCMG Ladero, VV Amaro
Ediciones Pirámide, 2012
362012
The choice of local food products by young consumers: The importance of public and private attributes
P Fernández‐Ferrín, B Bande, A Calvo‐Turrientes, MM Galán‐Ladero
Agribusiness 33 (1), 70-84, 2017
262017
Does the product type influence on attitudes toward cause-related marketing?
MM Galan-Ladero, C Galera-Casquet, V Valero-Amaro, ...
Economics & Sociology 6 (1), 60, 2013
192013
La responsabilidad social en las entidades financieras: Un estudio exploratorio de la situación en Portugal
E Kastenholz, M De, G Ladero, CG Casquet, VV Amaro
International Review on Public and Non-Profit Marketing 1 (2), 89, 2004
182004
Parental influence on the levels of regional ethnocentrism of youth: An exploratory analysis
P Fernández-Ferrín, B Bande, MM Galán-Ladero
Spanish journal of marketing-ESIC 21 (1), 52-62, 2017
162017
Modelling municipal Social Responsibility: A pilot study in the Region of Extremadura (Spain)
MI Sánchez-Hernández, M Aguilar-Yuste, JJ Maldonado-Briegas, ...
Sustainability 12 (17), 6887, 2020
142020
Case studies on social marketing: A global perspective
MM Galan-Ladero, HM Alves
Springer, 2019
142019
La convergencia del Management y del Marketing en el ámbito de las causas sociales.: Una referencia al caso español.
CG Casquet, MMG Ladero
Investigación y marketing, 52, 2004
132004
Theoretical background: Introduction to social marketing
HM Alves, MM Galan-Ladero
Case studies on social marketing: A global perspective, 1-10, 2019
122019
Variables que influyen en la actitud hacia el marketing con causa y determinantes de la satisfacción y la lealtad en la" compra solidaria"
MMG Ladero
Variables que influyen en la actitud hacia el marketing con causa y …, 2011
112011
Management of Professionals
DD Martin, RL Shell
Taylor & Francis, 2002
112002
Applied social marketing and quality of life
M Galan-Ladero, R Rivera
Springer International Publishing, 2021
92021
Handbook of Quantum Gravity
R Gambini, J Olmedo, J Pullin
Springer, 2023
8*2023
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