Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan RB Money, MC Gilly, JL Graham Journal of marketing 62 (4), 76-87, 1998 | 695 | 1998 |
The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations RB Money, JC Crotts Tourism Management 24 (2), 191-202, 2003 | 678 | 2003 |
A measure of long-term orientation: Development and validation WO Bearden, RB Money, JL Nevins Journal of the Academy of Marketing Science 34 (3), 456-467, 2006 | 507 | 2006 |
An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships K Hewett, RB Money, S Sharma Journal of the Academy of marketing Science 30, 229-239, 2002 | 416 | 2002 |
Celebrity endorsements in Japan and the United States: is negative information all that harmful? RB Money, TA Shimp, T Sakano Journal of advertising research 46 (1), 113-123, 2006 | 214 | 2006 |
Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example WO Bearden, RB Money, JL Nevins Journal of Business Research 59 (2), 195-203, 2006 | 210 | 2006 |
National culture and industrial buyer-seller relationships in the United States and Latin America K Hewett, RB Money, S Sharma Journal of the Academy of Marketing Science 34 (3), 386-402, 2006 | 169 | 2006 |
Salesperson performance, pay, and job satisfaction: Tests of a model using data collected in the United States and Japan RB Money, JL Graham Journal of International Business Studies 30, 149-172, 1999 | 156 | 1999 |
Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients RB Money Journal of business research 57 (3), 297-305, 2004 | 155 | 2004 |
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution JL Nevins, RB Money Industrial Marketing Management 37 (1), 46-58, 2008 | 125 | 2008 |
International multilateral negotiations and social networks RB Money Journal of International Business Studies 29, 695-710, 1998 | 89 | 1998 |
International marketing PR Cateora, RB Money, MC Gilly, JL Graham McGraw-Hill, 2020 | 78 | 2020 |
Are US managers superstitious about market share? C Anterasian, JL Graham, RB Money Sloan Management Review 37 (4), 67-78, 1996 | 64 | 1996 |
Word-of-mouth referral sources for buyers of international corporate financial services RB Money Journal of World Business 35 (3), 314-329, 2000 | 63 | 2000 |
“Mere Measurement Plus”: how solicitation of open-ended positive feedback influences customer purchase behavior SA Bone, KN Lemon, CM Voorhees, KA Liljenquist, PW Fombelle, ... Journal of Marketing Research 54 (1), 156-170, 2017 | 55 | 2017 |
The response of the ‘new consumer’to promotion in the transition economies of the former Soviet bloc RB Money, D Colton Journal of World Business 35 (2), 189-205, 2000 | 50 | 2000 |
Modes of customer co-production for international service offerings SE Sampson, RB Money Journal of Service Management 26 (4), 625-647, 2015 | 32 | 2015 |
Social networks and referrals in international organizational buying of travel services: The role of culture and location RB Money International journal of hospitality & tourism administration 1 (1), 27-48, 2000 | 25 | 2000 |
Purchasing processes and characteristics of industrial service buyers in the US and Japan MS Roth, RB Money, TJ Madden Journal of World Business 39 (2), 183-198, 2004 | 22 | 2004 |
The service hand‐off: Effects of multivendor service performance on customer satisfaction–an experimental study CR Allred, RB Money Journal of Services Marketing 24 (3), 184-195, 2010 | 19 | 2010 |