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R. Bruce Money
R. Bruce Money
Professor of Marketing, Brigham Young University
Adresse e-mail validée de byu.edu - Page d'accueil
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Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
RB Money, MC Gilly, JL Graham
Journal of marketing 62 (4), 76-87, 1998
6951998
The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations
RB Money, JC Crotts
Tourism Management 24 (2), 191-202, 2003
6782003
A measure of long-term orientation: Development and validation
WO Bearden, RB Money, JL Nevins
Journal of the Academy of Marketing Science 34 (3), 456-467, 2006
5072006
An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships
K Hewett, RB Money, S Sharma
Journal of the Academy of marketing Science 30, 229-239, 2002
4162002
Celebrity endorsements in Japan and the United States: is negative information all that harmful?
RB Money, TA Shimp, T Sakano
Journal of advertising research 46 (1), 113-123, 2006
2142006
Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example
WO Bearden, RB Money, JL Nevins
Journal of Business Research 59 (2), 195-203, 2006
2102006
National culture and industrial buyer-seller relationships in the United States and Latin America
K Hewett, RB Money, S Sharma
Journal of the Academy of Marketing Science 34 (3), 386-402, 2006
1692006
Salesperson performance, pay, and job satisfaction: Tests of a model using data collected in the United States and Japan
RB Money, JL Graham
Journal of International Business Studies 30, 149-172, 1999
1561999
Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients
RB Money
Journal of business research 57 (3), 297-305, 2004
1552004
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
JL Nevins, RB Money
Industrial Marketing Management 37 (1), 46-58, 2008
1252008
International multilateral negotiations and social networks
RB Money
Journal of International Business Studies 29, 695-710, 1998
891998
International marketing
PR Cateora, RB Money, MC Gilly, JL Graham
McGraw-Hill, 2020
782020
Are US managers superstitious about market share?
C Anterasian, JL Graham, RB Money
Sloan Management Review 37 (4), 67-78, 1996
641996
Word-of-mouth referral sources for buyers of international corporate financial services
RB Money
Journal of World Business 35 (3), 314-329, 2000
632000
“Mere Measurement Plus”: how solicitation of open-ended positive feedback influences customer purchase behavior
SA Bone, KN Lemon, CM Voorhees, KA Liljenquist, PW Fombelle, ...
Journal of Marketing Research 54 (1), 156-170, 2017
552017
The response of the ‘new consumer’to promotion in the transition economies of the former Soviet bloc
RB Money, D Colton
Journal of World Business 35 (2), 189-205, 2000
502000
Modes of customer co-production for international service offerings
SE Sampson, RB Money
Journal of Service Management 26 (4), 625-647, 2015
322015
Social networks and referrals in international organizational buying of travel services: The role of culture and location
RB Money
International journal of hospitality & tourism administration 1 (1), 27-48, 2000
252000
Purchasing processes and characteristics of industrial service buyers in the US and Japan
MS Roth, RB Money, TJ Madden
Journal of World Business 39 (2), 183-198, 2004
222004
The service hand‐off: Effects of multivendor service performance on customer satisfaction–an experimental study
CR Allred, RB Money
Journal of Services Marketing 24 (3), 184-195, 2010
192010
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