| Grappling with the COVID-19 health crisis: content analysis of communication strategies and their effects on public engagement on social media CSB Ngai, RG Singh, W Lu, AC Koon Journal of medical Internet research 22 (8), e21360, 2020 | 114 | 2020 |
| Doing more on the corporate sustainability front: A longitudinal analysis of CSR reporting of global fashion companies P Feng, CS Ngai Sustainability 12 (6), 2477, 2020 | 67 | 2020 |
| Impact of COVID-19 vaccine misinformation on social media virality: content analysis of message themes and writing strategies CSB Ngai, RG Singh, L Yao Journal of medical Internet research 24 (7), e37806, 2022 | 49 | 2022 |
| Communication with stakeholders through corporate web sites: An exploratory study on the CEO messages of major corporations in Greater China CSB Ngai, RG Singh Journal of Business and Technical Communication 28 (3), 352-394, 2014 | 46 | 2014 |
| The effectiveness of crisis communication strategies on Sina Weibo in relation to Chinese publics’ acceptance of these strategies CSB Ngai, Y Jin Journal of business and technical communication 30 (4), 451-494, 2016 | 38 | 2016 |
| A discourse analysis of the macro-structure, metadiscoursal and microdiscoursal features in the abstracts of research articles across multiple science disciplines SBC Ngai, RG Singh, AC Koon PloS one 13 (10), e0205417, 2018 | 32 | 2018 |
| An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China CSB Ngai, S Einwiller, RG Singh Public relations review 46 (1), 101813, 2020 | 30 | 2020 |
| Changing trends of corporate social responsibility reporting in the world-leading airlines L Yang, CSB Ngai, W Lu PloS one 15 (6), e0234258, 2020 | 29 | 2020 |
| Move structure and communication style of leaders’ messages in corporate discourse: A cross-cultural perspective CSB Ngai, RG Singh Discourse & Communication 11 (3), 276-295, 2017 | 26 | 2017 |
| How Ikea turns crisis into opportunity CSB Ngai, J Falkheimer Public Relations Review 43 (1), 246-248, 2017 | 22 | 2017 |
| Operationalizing genuineness in CSR communication for public engagement on social media CSB Ngai, RG Singh Public Relations Review 47 (5), 102122, 2021 | 21 | 2021 |
| Exploring drivers for public engagement in social media communication with medical social influencers in China CSB Ngai, RG Singh, W Lu PloS one 15 (10), e0240303, 2020 | 15 | 2020 |
| Innovating an integrated approach to collaborative eLearning practices in higher education: The case study of a corporate communication e-platform CSB Ngai, WM Lee, PPK Ng, DD Wu Studies in Higher Education 44 (11), 1990-2010, 2019 | 15 | 2019 |
| Using dialectics to build leader-stakeholder relationships: An exploratory study on relational dialectics in Chinese corporate leaders’ web-based messages CSB Ngai, RG Singh International Journal of Business Communication 55 (1), 3-29, 2018 | 14 | 2018 |
| Exploring the relationship between trust-building strategies and public engagement on social media during the COVID-19 outbreak CSB Ngai, RG Singh, W Lu, L Yao, AC Koon Health Communication 38 (10), 2141-2157, 2023 | 13 | 2023 |
| Engaging social media users with attitudinal messages during health crisis communication L Yao, CSB Ngai Lingua 268, 103199, 2022 | 13 | 2022 |
| A comparative study of the linguistic manifestations of intertextuality in corporate leaders’ messages of global corporations in the US and China CSB Ngai, RG Singh, BSC Kwan English for specific purposes 60, 65-84, 2020 | 13 | 2020 |
| Translating eroticism in traditional Chinese drama: three English versions of The Peony Pavilion TK Lee, SBC Ngai Babel 58 (1), 73-94, 2012 | 13 | 2012 |
| Transforming into the new era: Public relations industry in Hong Kong and China CSB Ngai, PPK Ng Public Relations Review 39 (5), 575-577, 2013 | 12 | 2013 |
| A comparative analysis of the US and China’s mainstream news media framing of coping strategies and emotions in the reporting of COVID-19 outbreak on social media C Sing Bik Ngai, L Yao, R Gill Singh Discourse & Communication 16 (5), 572-597, 2022 | 11 | 2022 |
Rita Gill SinghSenior Lecturer, Hong Kong Baptist UniversityAdresse e-mail validée de hkbu.edu.hk
