Matthew Thomson
Matthew Thomson
Isenberg School of Management, UMASS Amherst
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The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
M Thomson, DJ MacInnis, C Whan Park
Journal of consumer psychology 15 (1), 77-91, 2005
Human brands: Investigating antecedents to consumers’ strong attachments to celebrities
M Thomson
Journal of marketing 70 (3), 104-119, 2006
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
A Fedorikhin, CW Park, M Thomson
Journal of Consumer Psychology 18 (4), 281-291, 2008
A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions
AR Johnson, M Matear, M Thomson
Journal of Consumer Research 38 (1), 108-125, 2011
How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities
M Khamitov, X Wang, M Thomson
Journal of Consumer Research 46 (3), 435-459, 2019
Why brands should fear fearful consumers: How attachment style predicts retaliation
M Thomson, J Whelan, AR Johnson
Journal of Consumer Psychology 22 (2), 289-298, 2012
Overcoming the ‘window dressing’effect: Mitigating the negative effects of inherent skepticism towards corporate social responsibility
S Connors, S Anderson-MacDonald, M Thomson
Journal of Business Ethics 145, 599-621, 2017
Marketplace and personal space: Investigating the differential effects of attachment style across relationship contexts
M Thomson, AR Johnson
Psychology & Marketing 23 (8), 711-726, 2006
Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships
L Ashworth, P Dacin, M Thomson
Handbook of brand relationships, 104-128, 2014
Les liens attachants: mesurer la force de l'attachement émotionnel des consommateurs à la marque
M Thomson, DJ MacInnis, CW Park
Recherche et Applications en Marketing (French Edition) 20 (1), 79-88, 2005
A synthesis of the consumer-brand relationship domain: using text mining to track research streams, describe their emotional associations, and identify future research priorities
N Albert, M Thomson
Journal of the Association for Consumer Research 3 (2), 130-146, 2018
They’re just not that into you: How to leverage existing consumer–brand relationships through social psychological distance
S Connors, M Khamitov, M Thomson, A Perkins
Journal of Marketing 85 (5), 92-108, 2021
Investigating the role of attachment dimensions as predictors of satisfaction in consumer-brand relationships
M Thomson, AR Johnson
ACR North American Advances, 2002
What does brand authenticity mean? Causes and consequences of consumer scrutiny toward a brand narrative
AR Johnson, M Thomson, J Jeffrey
Brand Meaning Management 12, 1-27, 2015
Pairing people with products: Anthropomorphizing the object, dehumanizing the person
I Herak, N Kervyn, M Thomson
Journal of Consumer Psychology 30 (1), 125-139, 2020
Creating online videos that engage viewers
DM Pirouz, AR Johnson, M Thomson, R Pirouz
MIT Sloan management review 56 (4), 83, 2015
Are consumer relationships different?
AR Johnson, M Thomson
ACR North American Advances, 2003
How far do feelings go? How attachments influence brand extensions
A Fedorikhin, CW Park, M Thomson
ACR North American Advances, 2006
Consumer regulation strategies: Attenuating the effect of consumer references in a voting context
J Whelan, MR Goode, J Cotte, M Thomson
Psychology & Marketing 33 (11), 899-916, 2016
Say no more! The liability of strong ties on desire for special experiences
MR Goode, K Hart, M Thomson
Journal of Consumer Psychology 26 (1), 91-97, 2016
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