| A resource‐based view of the firm B Wernerfelt Strategic management journal 5 (2), 171-180, 1984 | 47198 | 1984 |
| The resource‐based view of the firm: Ten years after B Wernerfelt Strategic management journal 16 (3), 171-174, 1995 | 3135 | 1995 |
| Determinants of firm performance: The relative importance of economic and organizational factors GS Hansen, B Wernerfelt Strategic management journal 10 (5), 399-411, 1989 | 2825 | 1989 |
| Defensive marketing strategy by customer complaint management: a theoretical analysis C Fornell, B Wernerfelt Journal of Marketing research 24 (4), 337-346, 1987 | 2568 | 1987 |
| The link between resources and type of diversification: Theory and evidence S Chatterjee, B Wernerfelt Strategic management journal 12 (1), 33-48, 1991 | 2043 | 1991 |
| Tobin's q and the importance of focus in firm performance B Wernerfelt, CA Montgomery The American Economic Review, 246-250, 1988 | 1830 | 1988 |
| Diversification, Ricardian rents, and Tobin's q CA Montgomery, B Wernerfelt The Rand journal of economics, 623-632, 1988 | 1687 | 1988 |
| An evaluation cost model of consideration sets JR Hauser, B Wernerfelt Journal of consumer research 16 (4), 393-408, 1990 | 1610 | 1990 |
| Umbrella branding as a signal of new product quality: An example of signalling by posting a bond B Wernerfelt The RAND Journal of Economics, 458-466, 1988 | 1240 | 1988 |
| From critical resources to corporate strategy B Wernerfelt Journal of general management 14 (3), 4-12, 1989 | 1064 | 1989 |
| Technical change, competition and vertical integration S Balakrishnan, B Wernerfelt Strategic management journal 7 (4), 347-359, 1986 | 928 | 1986 |
| A model for customer complaint management C Fornell, B Wernerfelt Marketing Science 7 (3), 287-298, 1988 | 741 | 1988 |
| Competitive strategy under uncertainty B Wernerfelt, A Karnani Strategic Management Journal 8 (2), 187-194, 1987 | 717 | 1987 |
| Multiple point competition A Karnani, B Wernerfelt Strategic Management Journal 6 (1), 87-96, 1985 | 623 | 1985 |
| Customer satisfaction incentives JR Hauser, DI Simester, B Wernerfelt Marketing science 13 (4), 327-350, 1994 | 605 | 1994 |
| Competitive price and quality under asymmetric information GJ Tellis, B Wernerfelt Marketing science 6 (3), 240-253, 1987 | 450 | 1987 |
| Risk reduction and umbrella branding CA Montgomery, B Wernerfelt Journal of Business, 31-50, 1992 | 429 | 1992 |
| Brand loyalty and market equilibrium B Wernerfelt Marketing science 10 (3), 229-245, 1991 | 388 | 1991 |
| Why do firms reduce business risk? R Amit, B Wernerfelt Academy of Management Journal 33 (3), 520-533, 1990 | 365 | 1990 |
| On credible delegation by oligopolists: A discussion of distribution channel management AT Coughlan, B Wernerfelt Management Science 35 (2), 226-239, 1989 | 287 | 1989 |
