| Managing quality in higher education: a Malaysian case study M Sadiq Sohail, J Rajadurai, N Azlin Abdul Rahman International Journal of Educational Management 17 (4), 141-146, 2003 | 194 | 2003 |
| Enhancing university business curriculum using an importance‐performance approach: A case study of the business management faculty of a university in Malaysia S Daud, N Abidin, N Mazuin Sapuan, J Rajadurai International Journal of Educational Management 25 (6), 545-569, 2011 | 113 | 2011 |
| Restructuring a higher education institution: A case study from a developing country M Sadiq Sohail, S Daud, J Rajadurai International Journal of Educational Management 20 (4), 279-290, 2006 | 77 | 2006 |
| The effect of corporate social responsibility practices on brand equity: An examination of Malaysia’s top 100 brands AR Zahari, E Esa, J Rajadurai, NA Azizan, PF Muhamad Tamyez Journal of Asian Finance, Economics and Business 7 (2), 271-280, 2020 | 61 | 2020 |
| Psychological impact of work-integrated learning programmes in malaysia: the moderating role of self-esteem on relation between self-efficacy and self-confidence AH Jaaffar, HI Ibrahim, J Rajadurai, MS Sohail nternational Journal of Educational Psychology, 2019 | 55 | 2019 |
| Generational consumer patterns: A document analysis method V Bathmanathan, J Rajadurai, MS Sohail Global Business and Management Research: An International Journal 10 (4), 1-13, 2018 | 42 | 2018 |
| The marketability of technical graduates from higher educational institutions (HEIs) offering technical and vocational education and training (TVET): a case from Malaysia J Rajadurai, NM Sapuan, S Daud, N Abidin The Asia-Pacific Education Researcher 27, 137-144, 2018 | 41 | 2018 |
| Efficient human resource deployment technique in higher education: A standpoint from Malaysia S Daud, N Abidin, NM Sapuan, J Rajadurai African Journal of Business Management 6 (25), 7533, 2012 | 36 | 2012 |
| Green marketing mix strategy using modified measurement scales—A performance on gen Y green purchasing decision in Malaysia V Bathmathan, J Rajadurai International Journal of Engineering and Advanced Technology 9 (1), 3612-3618, 2019 | 32 | 2019 |
| Investigating green marketing orientation practices among green small and medium enterprises J Rajadurai, AR ZAHARI, E ESA, V BATHMANATHAN, NAM ISHAK The Journal of Asian Finance, Economics and Business 8 (1), 407-417, 2021 | 26 | 2021 |
| Learners’ Satisfaction and Academic Performance in Open and Distance Learning (ODL) Universities in Malaysia. R Jegathesan, A Noryati, J Amar Hisham, WH Wan Nordiana Global Business and Management Research: An International Journal 10 (3), 2018 | 26 | 2018 |
| Do business graduates' attributes fulfill industry requirements and expectations? S Daud, NM Sapuan, N Abidin, J Rajadurai | 20 | 2011 |
| Gen Y Green Purchasing Behavior in Relation To Energy Conservation and Environmental Preservation Products in Malaysia J Rajadurai, V Bathmanathan, N Azami International Journal of Engineering & Technology 7 (4.35), 810-818, 2018 | 18 | 2018 |
| The conflict between social media and higher education institutions A Amin, J Rajadurai Global Business and Management Research: An International Journal 10 (4), 1-11, 2018 | 16 | 2018 |
| The impact of institutional pressures of climate change concerns on corporate environmental reporting practices: A descriptive study of Malaysia’s environmentally sensitive … AH Jaaffar, A Amran, J Rajadurai SAGE Open 8 (2), 2158244018774839, 2018 | 13 | 2018 |
| Understanding Generation Y green purchasing decision in Malaysia N Azami, V Bathmanathan, J Rajadurai Global Business and Management Research 10 (3), 1010, 2018 | 11 | 2018 |
| Online Purchasing Behavior of Green Products: A Case Study of Generation Y in Malaysia J RAJADURAI, V BATHMANATHAN, N AZAMI The Journal of Asian Finance, Economics and Business 8 (6), 305-317, 2021 | 10 | 2021 |
| Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: a study of Gen Y green consumers in Malaysia V Bathmanathan, J Rajadurai International Journal of Environmental Technology and Management 22 (6), 456-477, 2019 | 10 | 2019 |
| Creating sustainable and competitive employees through the design of innovative higher education curriculum S Daud, N Abidin, NM Sapuan, J Rajadurai Communications of the IBIMA, 2010 | 10 | 2010 |
| Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis J Rajadurai, WN Wan Hanafi, V Bathmanathan, S Daud, N Azami Quality & Quantity 55, 2017-2039, 2021 | 8 | 2021 |
Salina DaudProf, College of Business Management & Accounting, Universiti Tenaga NasionalAdresse e-mail validée de uniten.edu.my
