| The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets PK Chintagunta, S Gopinath, S Venkataraman Marketing science 29 (5), 944-957, 2010 | 1312 | 2010 |
| The effect of banner advertising on internet purchasing P Manchanda, JP Dubé, KY Goh, PK Chintagunta Journal of Marketing Research 43 (1), 98-108, 2006 | 724 | 2006 |
| On using demographic variables to determine segment membership in logit mixture models S Gupta, PK Chintagunta Journal of Marketing Research 31 (1), 128-136, 1994 | 559 | 1994 |
| A Bayesian model to forecast new product performance in domestic and international markets R Neelamegham, P Chintagunta Marketing Science 18 (2), 115-136, 1999 | 545 | 1999 |
| How does assortment affect grocery store choice? RA Briesch, PK Chintagunta, EJ Fox Journal of Marketing research 46 (2), 176-189, 2009 | 542 | 2009 |
| Investigating purchase incidence, brand choice and purchase quantity decisions of households PK Chintagunta Marketing Science 12 (2), 184-208, 1993 | 524 | 1993 |
| Investigating heterogeneity in brand preferences in logit models for panel data PK Chintagunta, DC Jain, NJ Vilcassim Journal of Marketing Research 28 (4), 417-428, 1991 | 485 | 1991 |
| Quantifying transaction costs in online/off-line grocery channel choice PK Chintagunta, J Chu, J Cebollada Marketing Science 31 (1), 96-114, 2012 | 412 | 2012 |
| Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market V Kadiyali, P Chintagunta, N Vilcassim Marketing Science 19 (2), 127-148, 2000 | 405 | 2000 |
| Empirical analysis of indirect network effects in the market for personal digital assistants H Nair, P Chintagunta, JP Dubé Quantitative Marketing and Economics 2, 23-58, 2004 | 382 | 2004 |
| Response modeling with nonrandom marketing-mix variables P Manchanda, PE Rossi, PK Chintagunta Journal of Marketing Research 41 (4), 467-478, 2004 | 381 | 2004 |
| Investigating household state dependence effects across categories PB Seetharaman, A Ainslie, PK Chintagunta Journal of Marketing Research 36 (4), 488-500, 1999 | 355 | 1999 |
| Temporal differences in the role of marketing communication in new product categories S Narayanan, P Manchanda, PK Chintagunta Journal of marketing research 42 (3), 278-290, 2005 | 341 | 2005 |
| Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions S Narayanan, R Desiraju, PK Chintagunta Journal of marketing 68 (4), 90-105, 2004 | 339 | 2004 |
| An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics J Chu, M Arce-Urriza, JJ Cebollada-Calvo, PK Chintagunta Journal of Interactive Marketing 24 (4), 251-268, 2010 | 326 | 2010 |
| Investigating the effects of store-brand introduction on retailer demand and pricing behavior PK Chintagunta, A Bonfrer, I Song Management Science 48 (10), 1242-1267, 2002 | 325 | 2002 |
| Personalization in email marketing: The role of noninformative advertising content NS Sahni, SC Wheeler, P Chintagunta Marketing Science 37 (2), 236-258, 2018 | 313 | 2018 |
| A framework for investigating habits,“the hand of the past,” and heterogeneity in dynamic brand choice R Roy, PK Chintagunta, S Haldar Marketing science 15 (3), 280-299, 1996 | 306 | 1996 |
| Investigating category pricing behavior at a retail chain PK Chintagunta Journal of Marketing Research 39 (2), 141-154, 2002 | 296 | 2002 |
| Tipping and concentration in markets with indirect network effects JPH Dubé, GJ Hitsch, PK Chintagunta Marketing Science 29 (2), 216-249, 2010 | 291 | 2010 |
