| Communicating experiences: A narrative approach to creating service brand image D Padgett, D Allen Journal of advertising 26 (4), 49-62, 1997 | 902 | 1997 |
| Patterns of affective reactions to advertisements: The integration of moment-to-moment responses into overall judgments H Baumgartner, M Sujan, D Padgett Journal of Marketing Research 34 (2), 219-232, 1997 | 393 | 1997 |
| The relationship between retail price promotions and regular price purchases FJ Mulhern, DT Padgett Journal of Marketing 59 (4), 83-90, 1995 | 311 | 1995 |
| Differentiation via technology: Strategic positioning of services following the introduction of disruptive technology D Padgett, MS Mulvey Journal of Retailing 83 (4), 375-391, 2007 | 125 | 2007 |
| Buyer dependence in B2B relationships: The role of supplier investments, commitment form, and trust D Padgett, CD Hopkins, Z Williams Journal of Business Research 119, 13-24, 2020 | 57 | 2020 |
| Intergenerational influence on brand preferences ME Perez, D Padgett, W Burgers Journal of Product & Brand Management 20 (1), 5-13, 2011 | 46 | 2011 |
| A direct comparative framework of customer satisfaction: an application to internet search engines J Wu, D Padgett Journal of Interactive Marketing 18 (2), 32-50, 2004 | 42 | 2004 |
| A decade of scholarship in marketing education AM Abernethy, D Padgett Journal of Marketing Education 33 (3), 326-336, 2011 | 29 | 2011 |
| Product category pricing and future price attractiveness: 99-ending pricing in a memory-based context JR Carver, DT Padgett Journal of Retailing 88 (4), 497-511, 2012 | 28 | 2012 |
| Understanding environmental risk for IJVs in China W Burgers, D Padgett Management International Review 49, 337-357, 2009 | 20 | 2009 |
| Revisiting the link between product and industry: Diversification and corporate performance W Burgers, D Padgett, B Bourdeau, A Sun International Review of Business Research Papers 5 (1), 367-379, 2009 | 19 | 2009 |
| The effects of adjacent competitors and promotion on brand sales AL Keel, D Padgett Journal of Consumer Marketing 32 (1), 43-50, 2015 | 16 | 2015 |
| Experiential positioning: strategic differentiation of customer-brand relationships D Padgett, MS Mulvey Innovative Marketing 5 (3), 2009 | 15 | 2009 |
| Grandma never dies during finals: A study of makeup exams AM Abernethy, D Padgett Marketing Education Review 20 (2), 103-114, 2010 | 11 | 2010 |
| Applied Marketing D Padgett, A Loos | 6* | 2019 |
| Experiential positioning: Strategic differentiation of customer-brand relationships MS Mulvey, D Padgett ACR European Advances, 2001 | 6 | 2001 |
| Local Dealer Adoption of a Foreign Manufacturer-Sponsored Internet-Based Information System W Burgers, D Padgett, JR Concha V Journal of Global Marketing 23 (5), 411-429, 2010 | 4 | 2010 |
| Investigating relationship dependence in international B2B channel relationships: an abstract CD Hopkins, D Padgett Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 2 | 2018 |
| Diversity in residential real estate sales brokerages: A study of five Indiana cities A Abernethy, D Padgett, H Hollans Journal of Real Estate Practice and Education 14 (1), 53-70, 2011 | 2 | 2011 |
| Same ad, different story: Consumer readings of storied ads D Padgett, MS Mulvey Seminar on Marketing Communications and Consumer Behavior, 413-427, 2001 | 1 | 2001 |
Michael S MulveyTelfer School of Management, University of OttawaAdresse e-mail validée de uottawa.ca
