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Michel Gutsatz
Michel Gutsatz
Adresse e-mail validée de kedgebs.com - Page d'accueil
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Luxury retail management: How the world's top brands provide quality product and service support
M Chevalier, M Gutsatz
John Wiley & Sons, 2012
1462012
Is luxury expensive?
M Gutsatz, K Heine
Journal of Brand Management 25, 411-423, 2018
502018
Luxury brand-building and development: new global challenges, new business models
M Gutsatz, K Heine
Journal of brand management 25, 409-410, 2018
352018
Luxury brand building in China: Eight case studies and eight lessons learned
K Heine, M Gutsatz
Journal of Brand Management 22, 229-245, 2015
302015
Le luxe: Représentations et compétences
M Gutsatz
Décisions Marketing, 25-33, 1996
291996
Luxury retail and digital management: Developing customer experience in a digital world
M Chevalier, M Gutsatz
John Wiley & Sons, 2020
272020
Luxury retail management: How the World's top brands provide quality product and service support
G Schwedt, M Chevalier, M Gutsatz
Hoboken, NJ, USA: Wiley, 2012
202012
Luxury talent management: Leading and managing a luxury brand
G Auguste, M Gutsatz
Springer, 2013
192013
Luxury talent management: Leading and managing a luxury brand
M Gutsatz, G Auguste
Palgrave Macmillan, 2013
172013
Le sage et le créateur: Eléments pour une analyse des stratégies des marques de luxe
M Gutsatz
Décisions Marketing, 23-33, 2001
162001
Managerial competencies for organizational flexibility: The luxury goods industry between tradition and postmodernism
ML Salles-Djelic, M Gutsatz
Research in Competence-based Management, 67-96, 2000
82000
China: Incubator of luxury’s new business models
M Gutsatz
Luxury brands in emerging markets, 165-173, 2014
72014
Luxus-Einzelhandel und digitales Management
M Chevalier, M Gutsatz
Wiley, New Jersey, Standort, 2019
52019
Customer Experience Design for Luxury Brands
M Gutsatz, B Schindholzer
The Scriptorium Company, White Paper, 2011
22011
Luxury Retail and Digital Management Developing Customer Experience in a Digital World SECOND EDITION
M CHEVALIER, M GUTSATZ
Luxury Retail and Digital Management Developing Customer Experience in a …, 2020
12020
IS (NEW) LUXURY EXPENSIVE?
K Heine, M Phan, M Gutsatz
Global Marketing Conference, 206-206, 2018
2018
Portraits and jobs in luxury
M Gutsatz, G Auguste, M Gutsatz, G Auguste
Luxury talent management: Leading and managing a luxury brand, 59-112, 2013
2013
Conclusion Principles for Luxury Change Management
M Gutsatz, G Auguste, M Gutsatz, G Auguste
Luxury talent management: Leading and managing a luxury brand, 238-242, 2013
2013
Looking forward: luxury and China
M Gutsatz, G Auguste, M Gutsatz, G Auguste
Luxury talent management: Leading and managing a luxury brand, 201-237, 2013
2013
Understanding the fundamentals of the luxury industry
M Gutsatz, G Auguste, M Gutsatz, G Auguste
Luxury talent management: Leading and managing a luxury brand, 1-58, 2013
2013
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