Luxury retail management: How the world's top brands provide quality product and service support M Chevalier, M Gutsatz John Wiley & Sons, 2012 | 146 | 2012 |
Is luxury expensive? M Gutsatz, K Heine Journal of Brand Management 25, 411-423, 2018 | 50 | 2018 |
Luxury brand-building and development: new global challenges, new business models M Gutsatz, K Heine Journal of brand management 25, 409-410, 2018 | 35 | 2018 |
Luxury brand building in China: Eight case studies and eight lessons learned K Heine, M Gutsatz Journal of Brand Management 22, 229-245, 2015 | 30 | 2015 |
Le luxe: Représentations et compétences M Gutsatz Décisions Marketing, 25-33, 1996 | 29 | 1996 |
Luxury retail and digital management: Developing customer experience in a digital world M Chevalier, M Gutsatz John Wiley & Sons, 2020 | 27 | 2020 |
Luxury retail management: How the World's top brands provide quality product and service support G Schwedt, M Chevalier, M Gutsatz Hoboken, NJ, USA: Wiley, 2012 | 20 | 2012 |
Luxury talent management: Leading and managing a luxury brand G Auguste, M Gutsatz Springer, 2013 | 19 | 2013 |
Luxury talent management: Leading and managing a luxury brand M Gutsatz, G Auguste Palgrave Macmillan, 2013 | 17 | 2013 |
Le sage et le créateur: Eléments pour une analyse des stratégies des marques de luxe M Gutsatz Décisions Marketing, 23-33, 2001 | 16 | 2001 |
Managerial competencies for organizational flexibility: The luxury goods industry between tradition and postmodernism ML Salles-Djelic, M Gutsatz Research in Competence-based Management, 67-96, 2000 | 8 | 2000 |
China: Incubator of luxury’s new business models M Gutsatz Luxury brands in emerging markets, 165-173, 2014 | 7 | 2014 |
Luxus-Einzelhandel und digitales Management M Chevalier, M Gutsatz Wiley, New Jersey, Standort, 2019 | 5 | 2019 |
Customer Experience Design for Luxury Brands M Gutsatz, B Schindholzer The Scriptorium Company, White Paper, 2011 | 2 | 2011 |
Luxury Retail and Digital Management Developing Customer Experience in a Digital World SECOND EDITION M CHEVALIER, M GUTSATZ Luxury Retail and Digital Management Developing Customer Experience in a …, 2020 | 1 | 2020 |
IS (NEW) LUXURY EXPENSIVE? K Heine, M Phan, M Gutsatz Global Marketing Conference, 206-206, 2018 | | 2018 |
Portraits and jobs in luxury M Gutsatz, G Auguste, M Gutsatz, G Auguste Luxury talent management: Leading and managing a luxury brand, 59-112, 2013 | | 2013 |
Conclusion Principles for Luxury Change Management M Gutsatz, G Auguste, M Gutsatz, G Auguste Luxury talent management: Leading and managing a luxury brand, 238-242, 2013 | | 2013 |
Looking forward: luxury and China M Gutsatz, G Auguste, M Gutsatz, G Auguste Luxury talent management: Leading and managing a luxury brand, 201-237, 2013 | | 2013 |
Understanding the fundamentals of the luxury industry M Gutsatz, G Auguste, M Gutsatz, G Auguste Luxury talent management: Leading and managing a luxury brand, 1-58, 2013 | | 2013 |