Michael SW Lee
Michael SW Lee
The University of Auckland Business School
Adresse e-mail validée de auckland.ac.nz
Citée par
Citée par
Anti-consumption and brand avoidance
MSW Lee, J Motion, D Conroy
Journal of Business Research 62 (2), 169-180, 2009
Anti-consumption: An overview and research agenda
MSW Lee, KV Fernandez, MR Hyman
Journal of Business Research 62 (2), 145-147, 2009
Intentional non-consumption for sustainability: consumer resistance and/or anti-consumption?
H Cherrier, I Black, MSW Lee
European Journal of Marketing 45 (11/12), 1757-1767, 2011
Anti-consumption as the study of reasons against
A Chatzidakis, MSW Lee
Journal of Macromarketing 33 (3), 190-203, 2013
Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence
M Lee, D Roux, H Cherrier, B Cova
European Journal of Marketing, 2011
Don’t read this; or, who cares what the hell anti‐consumption is, anyways?
RV Kozinets, JM Handelman, MSW Lee
Consumption, Markets and Culture 13 (3), 225-233, 2010
Anti-consumption, Materialism, and Consumer Well-being
MSW Lee, C Ahn
Journal of Consumer Affairs 50 (1), 8-47, 2016
Brand avoidance: a negative promises perspective
MSW Lee, D Conroy, J Motion
ACR North American Advances, 2009
Countering negative country of origin effects using Imagery Processing
B Martin, MSW Lee, C Lacey
Journal of Consumer Behaviour 10, 80-92, 2011
Prepurchase determinants of brand avoidance: The moderating role of country-of-origin familiarity
MA Khan, MSW Lee
Journal of Global Marketing 27 (5), 329-343, 2014
Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being
S Hoffmann, MSW Lee
Journal of Consumer Affairs 50 (1), 3-17, 2016
Journal of macromarketing special issue: Anti-consumption research and society
MSW Lee, H Cherrier, R Belk
Journal of Macromarketing 33 (3), 187-189, 2013
Brand Avoidance, Genetic Modification, and Brandlessness
MSW Lee, D Conroy, J Motion
Australasian Marketing Journal 20 (4), 297-302, 2012
Taking a bite out of Apple: jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value.
MSW Lee, I Soon
Journal of Product & Brand Management 26 (4), 351-364, 2017
Against medical advice: the anti‐consumption of vaccines
MSW Lee, M Male
Journal of Consumer Marketing, 2011
Brand Avoidance: The brand as a market-based liability
MSW Lee, D Conroy
EMAC:Rejuvenating Marketing, Milan, 2004
Anti-consumption: Rejecting, Refusing, and Resisting the Market
MSW Lee, K Fernandez
Asia Pacific Advances in Consumer Research, Sydney 7, 7, 73-76. 2006., 2006
Anti-Consumption Research: Exploring the Boundaries of Consumption
Asia Pacific Advances in Consumer Research, Sydney 7, 73-74, 2006
Anti-consumption and governance in the global fashion industry: Transparency is key
MSW Lee, M Seifert, H Cherrier
Governing Corporate Social Responsibility in the Apparel Industry after Rana …, 2017
Adventure Campers, Fairy Tale Glampers, and Authenticity.
C Ahn, MSW Lee
Advances in Tourism and Marketing, Joensuu, Finland, 2015
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