| Balanced scorecards in managing higher education institutions: an Indian perspective V Umashankar, K Dutta International Journal of Educational Management 21 (1), 54-67, 2007 | 366 | 2007 |
| A comparative study of consumers' green practice orientation in India and the United States: A study from the restaurant industry K Dutta, V Umashankar, G Choi, HG Parsa Journal of Foodservice Business Research 11 (3), 269-285, 2008 | 195 | 2008 |
| Customer Expectations and Perceptions across the Indian Banking Industry and the Resultant Financial Implications. K Dutta, A Dutta Journal of services research 9 (1), 2009 | 131 | 2009 |
| Service failure and recovery strategies in the restaurant sector: An Indo-US comparative study K Dutta, U Venkatesh, HG Parsa International Journal of Contemporary Hospitality Management 19 (5), 351-363, 2007 | 122 | 2007 |
| Consumer behaviour in restaurants: Assessing the importance of restaurant attributes in consumer patronage and willingness to pay HG Parsa, K Dutta, D Njite Hospitality Marketing and Consumer Behavior, 211-239, 2017 | 96 | 2017 |
| Change in consumer patronage and willingness to pay at different levels of service attributes in restaurants: A study in India K Dutta, HG Parsa, RA Parsa, M Bujisic Journal of Quality Assurance in Hospitality & Tourism 15 (2), 149-174, 2014 | 92 | 2014 |
| Hospitality internship placements: analysis for United Kingdom and India. A Singh, K Dutta Journal of Services Research 10 (1), 2010 | 70 | 2010 |
| Customer perception of CSR and its impact on retailer evaluation and purchase intention in India K Dutta, S Singh Journal of Services Research 13 (1), 111, 2013 | 56 | 2013 |
| Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians BM Josiam, DL Spears, S Pookulangara, K Dutta, TR Kinley, JL Duncan Journal of Vacation Marketing 21 (3), 251-261, 2015 | 36 | 2015 |
| Corporate social strategy: Relevance and pertinence in the Indian context K Dutta, M Durgamohan Institute for International Management and Technology, 2008 | 32 | 2008 |
| Brand Management: Principles and Practices K Dutta | 31* | 2022 |
| “Namastey London”: Bollywood Movies and Their Impact on how Indians Perceive European Destinations BM Josiam Ph D, D Spears Ph D, K Dutta Ph D, SA Pookulangara Ph D, ... Hospitality Review 31 (4), 2, 2014 | 31 | 2014 |
| Applying the Theory of Planned Behavior to Understand Indian Housewives' Purchase Behavior Towards Healthy Food Brands. K Dutta, S Singh IUP Journal of Brand Management 11 (4), 2014 | 20 | 2014 |
| Services: Marketing, operations, and managment V Jauhari, K Dutta Oxford university press, 2009 | 18 | 2009 |
| A path model of antecedents of green purchase behaviour among Indian consumers V Sethi, MS Tandon, K Dutta International Journal of Public Sector Performance Management 4 (1), 21-44, 2018 | 17 | 2018 |
| Customer’s digital advocacy: the impact of reviews and influencers in building trust for tourism and hospitality services K Dutta, K Sharma, T Goyal Worldwide Hospitality and Tourism Themes 13 (2), 260-274, 2021 | 15 | 2021 |
| Managing online distribution for tourism growth in India K Dutta, K Manaktola Worldwide Hospitality and Tourism Themes 1 (1), 40-51, 2009 | 12 | 2009 |
| Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands: A Study of Indian Housewives. K Dutta, S Singh IUP Journal of Brand Management 10 (3), 2013 | 9 | 2013 |
| Bollywood induced international travel through the lens of the involvement construct TK BM Josiam, DL Spears, K Dutta, S Pookulangara Anatolia An International Journal of Tourism and Hospitality Research, 2020 | 8* | 2020 |
| Integrated marketing communications K Dutta Oxford Higher Education, 2016 | 8 | 2016 |
HG ParsaUniversity of DenverAdresse e-mail validée de du.edu
