| Electronic sports: a new marketing landscape of the experience economy Y Seo Journal of Marketing Management 29 (13/14), 1542-1560, 2013 | 458 | 2013 |
| Beyond solitary play in computer games: the social practices of eSports Y Seo, SU Jung Journal of Consumer Culture 16 (3), 635-655, 2016 | 367 | 2016 |
| Professionalized consumption and identity transformations in the field of eSports Y Seo Journal of Business Research 69 (1), 264-272, 2016 | 345 | 2016 |
| Complaining practices on social media in tourism: a value co-creation and co-destruction perspective R Dolan, Y Seo, J Kemper Tourism Management 73, 35-45, 2019 | 306 | 2019 |
| Staging luxury experiences for understanding sustainable fashion consumption: a balance theory application J Han, Y Seo, E Ko Journal of Business Research 74, 162-167, 2017 | 233 | 2017 |
| David and Goliath: When and why micro-Influencers are more persuasive than mega-Influencers J Park, JM Lee, VY Xiong, F Septianto, Y Seo Journal of Advertising 50 (5), 584-602, 2021 | 231 | 2021 |
| E-WOM messaging on social media: social ties, temporal distance, and message concreteness YK Choi, Y Seo, S Yoon Internet Research 27 (3), 495-505, 2017 | 196 | 2017 |
| Luxury branding: the industry, trends, and future conceptualisations Y Seo, M Buchanan-Oliver Asia Pacific Journal of Marketing and Logistics 27 (1), 82-98, 2015 | 191 | 2015 |
| The role of symbols in value cocreation MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo Marketing Theory 14 (3), 311-326, 2014 | 172 | 2014 |
| Constructing a typology of luxury brand consumption practices Y Seo, M Buchanan-Oliver Journal of Business Research 99, 414-421, 2019 | 151 | 2019 |
| Narrative transportation and paratextual features of social media in viral advertising Y Seo, X Li, YK Choi, S Yoon Journal of Advertising 47 (1), 83-95, 2018 | 142 | 2018 |
| Play as co‐created narrative in computer game consumption: the hero's journey in Warcraft III M Buchanan‐Oliver, Y Seo Journal of Consumer Behaviour 11 (6), 423-431, 2012 | 111 | 2012 |
| Matching luxury brand appeals with attitude functions on social media across cultures YK Choi, Y Seo, U Wagner, S Yoon Journal of Business Research 117, 520-528, 2020 | 109 | 2020 |
| Trolling in online communities: a practice-based theoretical perspective AGB Cruz, Y Seo, M Rex The Information Society 34 (1), 15-26, 2018 | 106 | 2018 |
| Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows J Jung, J Yu, Y Seo, E Ko Journal of Business Research 130, 517-524, 2021 | 105 | 2021 |
| Distinct effects of pride and gratitude appeals on sustainable luxury brands F Septianto, Y Seo, AC Errmann Journal of Business Ethics 169, 211–224, 2021 | 99 | 2021 |
| Effective luxury-brand advertising: the ES–IF matching (entity–symbolic versus incremental–functional) model JH Kwon, Y Seo, D Ko Journal of Advertising 45 (4), 459-471, 2016 | 85 | 2016 |
| Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea D Ko, Y Seo, SU Jung Marketing Letters 26 (3), 377-390, 2015 | 75 | 2015 |
| Luxury brand markets as confluences of multiple cultural beliefs Y Seo, M Buchanan-Oliver, AGB Cruz International Marketing Review 32 (2), 141-159, 2015 | 73 | 2015 |
| Transformational effects of social media lurking practices on luxury consumption M Leban, Y Seo, BG Voyer Journal of Business Research 116, 514-521, 2020 | 64 | 2020 |
Angela Gracia B. CruzAssociate Professor, Department of Marketing, Monash Business School, Monash UniversityAdresse e-mail validée de monash.edu
