Ofer Mintz
Ofer Mintz
Senior Lecturer of Marketing, UTS Business School
Adresse e-mail validée de uts.edu.au - Page d'accueil
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What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
O Mintz, IS Currim
Journal of Marketing 77 (2), 17-40, 2013
How Information Accessed at the Point of Purchase Impacts Inferences from Consumer Choice Models: Insights from a Durable Product E-Commerce Website
IS Currim, O Mintz, S Siddarth
Journal of Interactive Marketing 29 (1), 11-25, 2015
When Does Metric Use Matter Less?: How Firm and Managerial Characteristics Moderate the Relationship between Metric Use and Marketing Mix Performance
O Mintz, IS Currim
European Journal of Marketing 49 (11/12), 1809-1856, 2015
Information processing pattern and propensity to buy: An investigation of online point-of-purchase behavior
O Mintz, IS Currim, I Jeliazkov
Marketing Science 32 (5), 716-732, 2013
The right metrics for marketing-mix decisions
O Mintz, TJ Gilbride, P Lenk, IS Currim
International Journal of Research in Marketing 38 (1), 32-49, 2021
Evaluation Set Size and Purchase: Evidence from a Product Search Engine
V Choudhary, I Currim, S Dewan, I Jeliazkov, O Mintz, J Turner
Journal of Interactive Marketing 37, 16-37, 2017
A Model for Inferring Market Preferences from Online Retail Product Information Matrices
TJ Gilbride, IS Currim, O Mintz, S Siddarth
Journal of Retailing 92 (4), 470-485, 2016
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
O Mintz, IS Currim, JBEM Steenkamp, M de Jong
Journal of International Business Studies, 1-27, 2019
Your Customers Have Changed. Here's How to Engage Them Again
R Deshpandé, O Mintz, I Currim
Harvard Business School Working Knowledge Series, 2020
Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions
O Mintz, Y Bart, P Lenk, D Reibstein
Available at SSRN 3502600, 2019
Does country regulation and culture explain international managers’ metric use in marketing mix decisions
O Mintz, IS Currim
What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance
J Healey, O Mintz
International Journal of Research in Marketing, 2021
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
O Mintz
Harvard Business School Working Knowledge, 2021
National Customer Orientation: A Luxury of Rich Nations?
O Mintz, IS Currim, R Deshpandé
Australia re-opens: Seven ways to increase the likelihood customers will return to your store
O Mintz
Smart Company, 2020
The Effect of Systematic Marketing on Start-up Firm Valuation
O Mintz, GL Lilien
Does Having a Marketing and Sales Co-Founder Increase the Likelihood of a Start-up Firm Obtaining an External Investment?
O Mintz, P Lenk, Y Wang
Why Firms Spend the Way They Do on Individual Functions: A Proposed Multi-Layer Theoretical Framework to Explain Marketing Spending Levels
O Mintz
Available at SSRN 2882778, 2016
J Tupuola-Maua, T Ambler, JH Roberts, I Griniute, D Iacobucci, O Mintz, ...
Integrated Marketing Communications
J Tupuola-Maua, T Ambler, JH Roberts, O Mintz, IS Currim, I Griniute
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