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Purushottam Papatla
Purushottam Papatla
Verified email at uwm.edu
Title
Cited by
Cited by
Year
Measuring the dynamic effects of promotions on brand choice
P Papatla, L Krishnamurthi
Journal of Marketing research 33 (1), 20-35, 1996
3451996
An investigation of reference price segments
T Mazumdar, P Papatla
Journal of Marketing Research 37 (2), 246-258, 2000
3082000
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects
A Cheema, P Papatla
Journal of Business Research 63 (9-10), 979-985, 2010
2592010
Loyalty differences in the use of internal and external reference prices
T Mazumdar, P Papatla
Marketing Letters 6, 111-122, 1995
1581995
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer needs and solutions 5, 93-106, 2018
1372018
Advertising: stimulant or suppressant of online word of mouth?
J Feng, P Papatla
Journal of Interactive Marketing 25 (2), 75-84, 2011
1162011
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship
L Krishnamurthi, P Papatla
Journal of Retailing 79 (2), 121-135, 2003
1052003
A probit model of choice dynamics
P Papatla, L Krishnamurthi
Marketing Science 11 (2), 189-206, 1992
881992
Choosing the right mix of on-line affiliates: How do you select the best?
P Papatla, A Bhatnagar
Journal of Advertising 31 (3), 69-81, 2002
652002
Identifying locations for targeted advertising on the Internet
PP Amit Bhatnagar
International Journal of Electronic Commerce 5 (3), 23-44, 2001
512001
Is online word of mouth higher for new models or redesigns? An investigation of the automobile industry
J Feng, P Papatla
Journal of Interactive Marketing 26 (2), 92-101, 2012
492012
Gender difference in price and promotion response
T Mazumdar, P Papatla
Pricing Strategy & Practice 3 (1), 21, 1995
401995
Composing tweets to increase retweets
NY Jalali, P Papatla
International Journal of Research in Marketing 36 (4), 647-668, 2019
362019
Increasing online sales by facilitating spillover shopping
A Bhatnagar, P Papatla
Journal of Retailing and Consumer Services 29, 58-69, 2016
362016
A multiplicative fixed-effects model of consumer choice
P Papatla
Marketing Science 15 (3), 243-261, 1996
341996
The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction
NY Jalali, P Papatla
Quantitative Marketing and Economics 14, 353-384, 2016
322016
Do online shopping styles affect preferred site attributes? An empirical investigation and retailing implications
P Papatla
Journal of Retailing and Consumer Services 18 (4), 362-369, 2011
322011
Google or BizRate? How search engines and comparison sites affect unplanned choices of online retailers
P Papatla, FO Liu
Journal of Business Research 62 (11), 1039-1045, 2009
312009
Leveraging the strengths of choice models and neural networks: A multiproduct comparative analysis
P Papatla, M Zahedi, M Zekic‐Susac
Decision Sciences 33 (3), 433-461, 2002
272002
Shopping style segmentation of consumers
P Papatla, A Bhatnagar
Marketing Letters 13, 91-106, 2002
232002
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