| Market practices and forms: introduction to the special issue L Araujo, H Kjellberg, R Spencer Marketing theory 8 (1), 5-14, 2008 | 245 | 2008 |
| Sustainable procurement: Past, present and future H Walker, J Miemczyk, T Johnsen, R Spencer Journal of Purchasing and Supply Management 18 (4), 201-206, 2012 | 168 | 2012 |
| The key accountization of the firm: A case study C Pardo, R Salle, R Spencer Industrial Marketing Management 24 (2), 123-134, 1995 | 102 | 1995 |
| The transition from products to solutions: External business model fit and dynamics FNH Ferreira, JF Proença, R Spencer, B Cova Industrial Marketing Management 42 (7), 1093-1101, 2013 | 91 | 2013 |
| Shaping exchanges, building markets S Geiger, H Kjellberg, R Spencer Consumption Markets & Culture 15 (2), 133-147, 2012 | 90 | 2012 |
| Shaping exchanges, building markets S Geiger, H Kjellberg, R Spencer Consumption Markets & Culture 15 (2), 133-147, 2012 | 90 | 2012 |
| Key accounts: effectively managing strategic complexity R Spencer Journal of Business & Industrial Marketing, 1999 | 66 | 1999 |
| Marketing in a changing environment. RJ Hollaway, RS Hancock | 66 | 1968 |
| Navigating between dyads and networks B Cova, F Prevot, R Spencer Industrial Marketing Management 39 (6), 879-886, 2010 | 50 | 2010 |
| Supplier competence alignment: Cases from the buyer perspective in the Brazilian market F Prévot, R Spencer Industrial Marketing Management 35 (8), 944-960, 2006 | 42 | 2006 |
| Market solutions: Breaking free from dyad-centric logic and broadening the scope of SD L R Spencer, B Cova Journal of Marketing Management 28 (13-14), 1571-1587, 2012 | 34 | 2012 |
| Strategic Management of Customer Relationships: A Network Perspective on Key Account Management R Spencer Företagsekonomiska institutionen, Uppsala universitet, 2005 | 34 | 2005 |
| The shaping of postwar Germany E McInnis, R Hiscocks, R Spencer Dent, 1960 | 29 | 1960 |
| The nature of relationship atmosphere and links with the value of relationships: the case of Asia and Europe G Roehrich, R Spencer, PV Florence Conference Proceedings, 18th Annual IMP Conference, Perth, Australia, 2002 | 25 | 2002 |
| Organising for sustainable palm oil consumption: a market-based approach S D'Antone, R Spencer Consumption Markets & Culture 18 (1), 55-71, 2015 | 22 | 2015 |
| Concerns and marketization: the case of sustainable palm oil S D’Antone, R Spencer Concerned Markets, 2014 | 19 | 2014 |
| Alliance network position, embeddedness and effects on the carbon performance of firms in emerging economies N Ashraf, PX Meschi, R Spencer Organization & Environment 27 (1), 65-84, 2014 | 17 | 2014 |
| Relationship atmosphere: behind the smoke-screen G Roehrich, R Spencer 17th Annual IMP Conference, Oslo, 2001 | 17 | 2001 |
| Relationship atmosphere: in search of a sound structural model G Roehrich, R Spencer IMP 19th Annual International Conference, Lugano, Switzerland, 2003 | 14 | 2003 |
| A dynamics-based approach to solutions typology: A case from the aerospace industry FNH Ferreira, B Cova, R Spencer, JF Proença Industrial Marketing Management 58, 114-122, 2016 | 13 | 2016 |
