Andrew N. Smith

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Coauteurs

Eileen FischerYork UniversityAdresse e-mail validée de schulich.yorku.ca
Joachim ScholzAssistant Professor of Marketing, Brock UniversityAdresse e-mail validée de brocku.ca
Marlon DalmoroUniversidade Federal do Rio Grande do SulAdresse e-mail validée de ufrgs.br
Bernardo FigueiredoRMIT UniversityAdresse e-mail validée de rmit.edu.au
Martin A. PyleAssitant Professor, Ryerson UniversityAdresse e-mail validée de ryerson.ca
Olivier SibaiMarketing Lecturer, BirkbeckAdresse e-mail validée de bbk.ac.uk
Meriam BELKHIRAssistant professor of Marketing, University of SfaxAdresse e-mail validée de fsegs.usf.tn
Katja H. BrunkProfessor of Marketing, Europa-Universität Viadrina, GermanyAdresse e-mail validée de europa-uni.de
Aimee Dinnín HuffOregon State UniversityAdresse e-mail validée de oregonstate.edu
Daiane ScarabotoProfessor of MarketingAdresse e-mail validée de unimelb.edu.au
Marcia Christina FerreiraSenior LecturerAdresse e-mail validée de essex.ac.uk
Yanina Chevtchouk (PhD)Assistant Professor, Trent UniversityAdresse e-mail validée de trentu.ca
Li ChenAssistant Professor of Marketing Suffolk UniversityAdresse e-mail validée de suffolk.edu
Mujde YukselAssociate Professor of Marketing, Suffolk UniversityAdresse e-mail validée de suffolk.edu
Mario CampanaSenior Lecturer (Associate Professor) in Marketing, University of BathAdresse e-mail validée de bath.ac.uk
Pelin BicenProfessor of Marketing, Suffolk UniversityAdresse e-mail validée de suffolk.edu
Robert SmithAssistant Professor of Marketing, Suffolk UniversityAdresse e-mail validée de suffolk.edu
Pierre-Yann DolbecAssociate professorAdresse e-mail validée de concordia.ca

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Andrew N. Smith

Associate Professor of Marketing, Suffolk University

Adresse e-mail validée de suffolk.edu - Page d'accueil

social media word of mouth branding consumer culture theory marketing technology


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? AN Smith, E Fischer, C Yongjian Journal of Interactive Marketing 26 (2), 102-113, 2012	1947	2012
Augmented reality: Designing immersive experiences that maximize consumer engagement J Scholz, AN Smith Business Horizons 59 (2), 149–161, 2016	731	2016
Branding in the age of social media firestorms: how to create brand value by fighting back online J Scholz, AN Smith Journal of Marketing Management 35 (11-12), 1100-1134, 2019	105	2019
In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace MA Pyle, AN Smith, Y Chevtchouk Journal of Business Research 122, 145-158, 2021	72	2021
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies L Chen, Y Yan, AN Smith Journal of the Academy of Marketing Science 51, 198-221, 2023	69	2023
Pay attention, please! Person brand building in organized online attention economies AN Smith, E Fischer Journal of the Academy of Marketing Science 49 (2), 258-279, 2021	69	2021
Isolation in globalizing academic fields: a collaborative autoethnography of Early Career Researchers M Belkhir, M Brouard, KH Brunk, M Dalmoro, MC Ferreira, B Figueiredo, ... Academy of Management Learning & Education 18 (2), 261-285, 2019	65	2019
Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience M Yuksel, AN Smith, GR Milne Journal of Business Research 134, 143-155, 2021	22	2021
A video is worth 1,000 words: linking consumer value for opinion seekers to visually oriented eWOM practices AN Smith, MA Pyle Consumer Psychology in a Social Media World, 69-90, 2015	13	2015
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? M Brouard, KH Brunk, M Campana, M Dalmoro, MC Ferreira, ... Journal of Public Policy & Marketing 42 (1), 56-73, 2023	10	2023
Differences in brand-related user-generated content across three social media sites: An inductive content analysis AN Smith, E Fischer, C Yongjian ACR North American Advances, 2011	9	2011
Value Creation in Brand-Related User-Generated Content on YouTube AN Smith, E Fischer, C Yongjian Association of Consumer Research Conference, 2011	8	2011
Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses M Yuksel, AN Smith, RS Smith, P Bicen, EJ Wilson, J Weiner Journal of Marketing Education 43 (3), 354-370, 2021	6	2021
Professional contests and the emergence of social media as an institutional field A Smith, A Humphreys ACR North American Advances, 2014	3	2014
Monsters in Our World: Narrative Transportation in Pokémon GO's Mixed Reality J Scholz, A Smith Advances in Consumer Research 45, 869-871, 2017	2	2017
Academic Careers in Management: How do We Get to Where the Grass Is Greener? A Bristow, MG Gonzalez-Morales, AD Huff, M Kraimer, M Pudelko, ... Academy of Management Proceedings 2019 (1), 15620, 2019	1	2019
Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract AN Smith, J Scholz Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018	1	2018
Sensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects AN Smith	1	2014
Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community A Smith Advances in Consumer Research 40, 1118, 2012	1	2012
Social Media Firestorms AN Smith, J Scholz Elgar Encyclopedia of Consumer Behavior, 283-286, 2024		2024

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