Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services N Sharma, PG Patterson International journal of service industry management 11 (5), 470-490, 2000 | 1283 | 2000 |
The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services N Sharma, PG Patterson Journal of services marketing 13 (2), 151-170, 1999 | 1247 | 1999 |
The commitment mix: Dimensions of commitment in international trading relationships in India N Sharma, L Young, I Wilkinson Journal of International Marketing 14 (3), 64-91, 2006 | 226 | 2006 |
The role of pure and quasi-moderators in services: an empirical investigation of ongoing customer–service-provider relationships N Sharma Journal of Retailing and Consumer services 10 (4), 253-262, 2003 | 155 | 2003 |
The nature and role of different types of commitment in inter-firm relationship cooperation N Sharma, LC Young, I Wilkinson Journal of Business & Industrial Marketing 30 (1), 45-59, 2015 | 89 | 2015 |
Measuring service performance in mobile communications N Sharma, S Ojha* The Service Industries Journal 24 (6), 109-128, 2004 | 70 | 2004 |
The structure of relationship commitment in interfirm relationships N Sharma, LC Young, I Wilkinson 17th Annual IMP Conference-Interactions, Relationships and Networks …, 2001 | 42 | 2001 |
How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market N Sharma Journal of Business & Industrial Marketing 37 (5), 975-994, 2022 | 23 | 2022 |
On the role of experience in developing service satisfaction in consumer financial planning services N Sharma, PG Patterson Journal of Customer Service in Marketing & Management 5 (4), 33-48, 1999 | 12 | 1999 |
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit N Sharma, J Fatima Journal of Retailing and Consumer Services, 2024 | 5 | 2024 |
A digital cohort analysis of consumers' mobile banking app experience N Sharma International Journal of Consumer Studies, 2024 | 4 | 2024 |
An exploration of the moderators of business relationship value N Sharma Asian Journal of Marketing, 1-12, 2017 | 3 | 2017 |
Modelling the moderating effect of consumer attractiveness and relationship commitment on supplier's perceptions of value realization N Sharma Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the …, 2008 | 3 | 2008 |
An examination of customer relationship value in high vs low technology industries N Sharma Academy of Marketing Studies Journal 24 (1), 1-24, 2020 | 2 | 2020 |
Mobile banking app experience of generation Y and Z consumers N Sharma, M Sharma, T Singh Asia Pacific Journal of Marketing and Logistics, 2024 | 1 | 2024 |
Linking functions of customer-supplier relationships, business relationship value and business relationship quality N Sharma International Review of Business Research Papers, 337-346, 2010 | 1 | 2010 |
Linking multi-component commitment to relationship value, trust, conflict and cooperation N Sharma, LC Young, IF Wilkinson Flexible Marketing in an Unpredictable World: Proceedings of the 36th EMAC …, 2007 | 1 | 2007 |
Toward an improved understanding of buyers' perspective of business-to-business relationships: results of an empirical study of business relationship value N Sharma Proceedings for the 2nd International Conference for the Australasian …, 2006 | 1 | 2006 |
Exploring customer perceived relationship value: findings of qualitative research of business-to-business relationships N Sharma Engaging the Multiple Contexts of Management: Convergence and Divergence of …, 2005 | 1 | 2005 |
The determinants of relationship commitment in personal financial planning services N Sharma | 1 | 1998 |