Johanna Volpert

Johanna Volpert

Professor of Marketing, Kedge Business School

Verified email at kedgebs.com - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands J Volpert, G Michel Journal of Business Research 153, 479-493, 2022	4	2022
Le patrimoine de marque au service de la résurrection des marques: orientation temporelle, routes cognitive et affective J Volpert Paris 1, 2019		2019

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Articles 1–2

Citations per year