| Echoing the golden legends: Storytelling archetypes and their impact on brand perceived value S Ganassali, J Matysiewicz Journal of Marketing Management 37 (5-6), 437-463, 2021 | 60 | 2021 |
| Consumer trust-Challenge for e-healthcare J Matysiewicz, S Smyczek 2009 Fourth International Conference on Cooperation and Promotion of …, 2009 | 28 | 2009 |
| Consumers' financial literacy as tool for preventing future economic crisis S Smyczek, J Matysiewicz Review of Business 36 (1), 19, 2015 | 27 | 2015 |
| Modele relacji jednostek medycznych z pacjentami w otoczeniu wirtualnym J Matysiewicz, S Smyczek Modele relacji jednostek medycznych z pacjentami w otoczeniu wirtualnym, 1-208, 2012 | 22 | 2012 |
| Financial exclusion as barrier to socio-economic development of the Baltic Sea Region S Smyczek, J Matysiewicz Journal of Economics and Management, 79-104, 2014 | 18 | 2014 |
| Sektor usług profesjonalnych - usieciowienie, umiędzynarodowienie, dyfuzja wiedzy J Matysiewicz, D Babińska, S Sławomir Placet, 2014 | 11 | 2014 |
| Assessing visual survey protocols to capture brand-related emotional insights S Ganassali, J Matysiewicz Qualitative Market Research: An International Journal 21 (1), 2-17, 2018 | 10 | 2018 |
| Marketing organizacji sieciowych usług profesjonalnych w procesie tworzenia wartości dla klienta J Matysiewicz Prace Naukowe/Uniwersytet Ekonomiczny w Katowicach, 2014 | 9 | 2014 |
| Patologie w zachowaniach konsumentów na rynku S Smyczek, M Gabryś-Kabocik, J Matysiewicz, A Tetla Wydawnictwo Placet, 2017 | 8 | 2017 |
| Systemic products and value creation process in healthcare networks J Matysiewicz Journal of Economics and Management 24, 54-63, 2016 | 7 | 2016 |
| Kontrowersje wokół marketingu w Polsce-tożsamość, etyka, przyszłość L Garbarski Akademia Leona Kozminskiego, 2004 | 7 | 2004 |
| “What a lot of things I don’t need!”: consumption satiation, self-transcendence and consumer wisdom S Ganassali, J Matysiewicz Journal of Consumer Marketing 38 (5), 540-551, 2021 | 6 | 2021 |
| Knowledge Creation in International Scientific Networks on Example of NetAware Intensive Programme J Matysiewicz, S Smyczek EQUILIBRIUM. Quarterly Journal of Economics and Economic Policy 8 (4), 107-122, 2013 | 5 | 2013 |
| Relationship marketing in health care sector in Poland–the influence of the economic transition and European integration process' J Matysiewicz 8 TH VAASA CONFERENCE ON INTERNATIONAL BUSINESS, 2005 | 5 | 2005 |
| Marketing organizacji sieciowych usług profesjonalnych w procesie tworzenia wartości dla klienta, Publishing House UE Katowice, Katowice J Matysiewicz Poland 2014, 2014 | 4 | 2014 |
| Usługi profesjonalne w globalnej gospodarce J Matysiewicz, (pod red.) Placet 1, 1-332, 2014 | 4 | 2014 |
| Knowledge creation and transfer processes in international scientific networks J Matysiewicz, S Smyczek Review of Business 34 (1), 37, 2013 | 4 | 2013 |
| Customer exclusion in Europe: The causes and consequences for financial markets J MATYSIEWICZ 11th EBES CONFERENCE, 227, 2013 | 4 | 2013 |
| Building consumer loyalty--challenge for global e-healthcare organizations S Smyczek, J Matysiewicz Journal of Technology Management for Growing Economies 3 (1), 47-62, 2012 | 4 | 2012 |
| Prosumpcja w sektorze odbioru i przetwarzania odpadów komunalnych–perspektywa konsumenta J Matysiewicz, I Sztangret Handel Wewnętrzny, 169-178, 2018 | 3 | 2018 |
