Robert V. Kozinets
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The field behind the screen: Using netnography for marketing research in online communities
RV Kozinets
Journal of marketing research 39 (1), 61-72, 2002
44242002
Netnography: Doing Ethnographic Research Online
RV Kozinets
Sage Publications Ltd, 2010
34162010
Networked narratives: Understanding word-of-mouth marketing in online communities
RV Kozinets, K De Valck, AC Wojnicki, SJS Wilner
Journal of marketing 74 (2), 71-89, 2010
22622010
E-tribalized marketing?: The strategic implications of virtual communities of consumption
RV Kozinets
European management journal 17 (3), 252-264, 1999
21211999
Teaching old brands new tricks: Retro branding and the revival of brand meaning
S Brown, RV Kozinets, JF Sherry Jr
Journal of marketing 67 (3), 19-33, 2003
16302003
Can Consumers Escape the Market? Emancipatory illuminations from Burning Man
RV Kozinets
Journal of Consumer research 29 (1), 20-38, 2002
15732002
Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption
RV Kozinets
Journal of consumer research 28 (1), 67-88, 2001
14512001
Netnography: Redefined (2nd Edition)
RV Kozinets
SAGE Publications, 2015
1296*2015
Adversaries of consumption: Consumer movements, activism, and ideology
RV Kozinets, JM Handelman
Journal of consumer research 31 (3), 691-704, 2004
10492004
On netnography: Initial reflections on consumer research investigations of cyberculture
RV Kozinets
ACR North American Advances, 1998
9911998
Netnography 2.0
RV Kozinets
Handbook of Qualitative Research Methods in Marketing, 129-142, 2007
824*2007
The wisdom of consumer crowds: Collective innovation in the age of networked marketing
RV Kozinets, A Hemetsberger, HJ Schau
Journal of macromarketing 28 (4), 339-354, 2008
6952008
''I Want to Believe'': A Netnography of the X-Philes' Subculture of Consumption
RV Kozinets
ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 470-475, 1997
6141997
Consumer Tribes
B Cova, R Kozinets, A Shankar
Routledge, 2007
5982007
Themed flagship brand stores in the new millennium: theory, practice, prospects
RV Kozinets, JF Sherry, B DeBerry-Spence, A Duhachek, K Nuttavuthisit, ...
Journal of retailing 78 (1), 17-29, 2002
5322002
Netnography
RV Kozinets
Blackwell Encyclopedia of Sociology, 653-660, 2007
4352007
Netnography 2.0
RV Kozinets
The Handbook of Qualitative Research Methods in Marketing, 2006
435*2006
Ludic agency and retail spectacle
RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ...
Journal of Consumer Research 31 (3), 658-672, 2004
4352004
Ensouling consumption: A netnographic exploration of the meaning of boycotting behavior
RV Kozinets, J Handelman
ACR North American Advances, 1998
4241998
Click to connect: netnography and tribal advertising
RV Kozinets
Journal of advertising research 46 (3), 279-288, 2006
4092006
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