| The information content of advertising: A meta-analysis AM Abernethy, GR Franke Journal of advertising 25 (2), 1-17, 1996 | 567 | 1996 |
| Advertising information: services versus products AM Abernethy, DD Butler Journal of Retailing 68 (4), 398, 1992 | 174 | 1992 |
| Television exposure: Programs vs. advertising AM Abernethy Current Issues and Research in Advertising 13 (1-2), 61-77, 1991 | 118 | 1991 |
| Physical and mechanical avoidance of television commercials: An exploratory study of zipping, zapping and leaving AM Abernethy Proceedings of the American academy of advertising, 223-231, 1991 | 103 | 1991 |
| Beyond Effective Frequency: Evaluating media schedules using frequency value planning HM Cannon, JD Leckenby, A Abernethy Journal of Advertising Research 42 (6), 33-46, 2002 | 89 | 2002 |
| Differences between advertising and program exposure for car radio listening. AM Abernethy Journal of Advertising Research, 1991 | 80 | 1991 |
| Advertising regulation's effect upon demand for cigarettes AM Abernethy, JE Teel Journal of Advertising 15 (4), 51-55, 1986 | 78 | 1986 |
| You are fired! A method to control and sanction free riding in group assignments AM Abernethy, WL Lett III Marketing Education Review 15 (1), 47-54, 2005 | 62 | 2005 |
| A model of marketing information flow: What creatives obtain and want to know from clients J Sutherland, L Duke, A Abernethy, UG professor Journal of Advertising 33 (4), 39-52, 2004 | 51 | 2004 |
| FTC regulatory activity and the information content of advertising AM Abernethy, GR Franke Journal of Public Policy & Marketing 17 (2), 239-256, 1998 | 51 | 1998 |
| The information content of newspaper advertising AM Abernethy Journal of Current Issues & Research in Advertising 14 (2), 63-68, 1992 | 48 | 1992 |
| Promoting customer contact people: a key difference inservice and product advertising AM Abernethy, DD Butler Journal of Services Marketing 7 (1), 4-12, 1993 | 47 | 1993 |
| Self-regulation and television advertising HJ Rotfeld, AM Abernethy, PR Parsons Journal of Advertising 19 (4), 18-26, 1990 | 37 | 1990 |
| Radio advertising information strategy: differences between services and products AM Abernethy, JI Gray, DD Butler Journal of Services Marketing 11 (5), 344-357, 1997 | 30 | 1997 |
| A decade of scholarship in marketing education AM Abernethy, D Padgett Journal of Marketing Education 33 (3), 326-336, 2011 | 29 | 2011 |
| Yellow pages advertising by physicians DD Butler, AM Abernethy Marketing Health Services 16 (1), 45, 1996 | 29 | 1996 |
| Television station standards for acceptable advertising HJ Rotfeld, PR Parsons, AM Abernethy, JV Pavlik Journal of Consumer Affairs 24 (2), 392-410, 1990 | 24 | 1990 |
| Self-regulation and television advertising: A replication and extension AM Abernethy, JLB Wicks Journal of Advertising Research 41 (3), 31-37, 2001 | 21 | 2001 |
| Television station acceptance of AIDS prevention PSAs and condom advertisements AM Abernethy, JLB Wicks Journal of Advertising Research 38 (5), 53-54, 1998 | 21 | 1998 |
| Consumer information needs for attorney and accountant yellow pages advertising DD Butler, AM Abernethy Journal of services marketing 8 (2), 46-56, 1994 | 19 | 1994 |
