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Co-authors
Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
Raphael ThomadsenAssociate Professor of Marketing, Olin Business School - Washington UniversityVerified email at wustl.edu
Yuping Liu-ThompkinsOld Dominion UniversityVerified email at odu.edu
P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu
Pedro GardeteNova School of Business and EconomicsVerified email at novasbe.pt
David RESTREPO AMARILESHEC ParisVerified email at hec.fr
Scott A. NeslinProfessor of Marketing, Dartmouth CollegeVerified email at dartmouth.edu
Els BreugelmansHoofddocent KU LeuvenVerified email at kuleuven.be
Raj VenkatesanProfessor of Business Administration, University of VirginiaVerified email at darden.virginia.edu