Valeria Stourm
Valeria Stourm
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TitleCited byYear
Stockpiling points in linear loyalty programs
V Stourm, ET Bradlow, PS Fader
Journal of Marketing Research 52 (2), 253-267, 2015
Incorporating hidden costs of annoying ads in display auctions
V Stourm, E Bax
International Journal of Research in Marketing 34 (3), 622-640, 2017
Market positioning using cross-reward effects in a coalition loyalty program
V Stourm, E Bradlow, P Fader
HEC Paris Research Paper No. MKG-2017-1242, 2017
New insights from emerging types of retail loyalty programs
V Stourm
System for determining fees for online ad impact
E Bax, V Montero
US Patent App. 13/727,210, 2014
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Articles 1–5