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Valeria Stourm
Valeria Stourm
Verified email at hec.fr - Homepage
Title
Cited by
Cited by
Year
Stockpiling points in linear loyalty programs
V Stourm, ET Bradlow, PS Fader
Journal of Marketing Research 52 (2), 253-267, 2015
782015
Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm
V Stourm, SA Neslin, ET Bradlow, E Breuglemans, SY Chun, P Gardete, ...
Marketing Letters, 2020
232020
Incorporating hidden costs of annoying ads in display auctions
V Stourm, E Bax
International Journal of Research in Marketing 34 (3), 622-640, 2017
142017
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
V Stourm, ET Bradlow
International Journal of Research in Marketing 40 (2), 276-293, 2023
10*2023
System for determining fees for online ad impact
E Bax, V Montero
US Patent App. 13/727,210, 2014
32014
New Insights From Emerging Types of Retail Loyalty Programs
V Stourm
University of Pennsylvania, 2016
12016
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy
L Storm, V Storm
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4716903, 2024
2024
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