Valeria Stourm - Google Scholar Citations

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Co-authors

Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu

Valeria Stourm

Valeria Stourm

Verified email at hec.fr - Homepage

Loyalty Programs Digital Media


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Stockpiling points in linear loyalty programs V Stourm, ET Bradlow, PS Fader Journal of Marketing Research 52 (2), 253-267, 2015	42	2015
Incorporating hidden costs of annoying ads in display auctions V Stourm, E Bax International Journal of Research in Marketing 34 (3), 622-640, 2017	6*	2017
Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program V Stourm, E Bradlow, P Fader HEC Paris Research Paper No. MKG-2017-1242, 2017	2	2017
New insights from emerging types of retail loyalty programs V Stourm University of Pennsylvania, 2016		2016
System for determining fees for online ad impact E Bax, V Montero US Patent App. 13/727,210, 2014		2014

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