Valeria Stourm
Valeria Stourm
Verified email at hec.fr - Homepage
Title
Cited by
Cited by
Year
Stockpiling points in linear loyalty programs
V Stourm, ET Bradlow, PS Fader
Journal of Marketing Research 52 (2), 253-267, 2015
472015
Incorporating hidden costs of annoying ads in display auctions
V Stourm, E Bax
International Journal of Research in Marketing 34 (3), 622-640, 2017
6*2017
Market positioning using cross-reward effects in a coalition loyalty program
V Stourm, E Bradlow, P Fader
HEC Paris Research Paper No. MKG-2017-1242, 2017
52017
Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm
V Stourm, SA Neslin, ET Bradlow, E Breuglemans, SY Chun, P Gardete, ...
Marketing Letters, 2020
2020
New insights from emerging types of retail loyalty programs
V Stourm
University of Pennsylvania, 2016
2016
System for determining fees for online ad impact
E Bax, V Montero
US Patent App. 13/727,210, 2014
2014
Refocusing loyalty programs in the era of big data: a societal lens paradigm
V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ...
Marketing Letters, 1-14, 0
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