| How well does the OWA operator represent real preferences? O Reimann, C Schumacher, R Vetschera European journal of operational research 258 (3), 993-1003, 2017 | 30 | 2017 |
| The bias blind spot among HR employees in hiring decisions O Thomas, O Reimann German Journal of Human Resource Management 37 (1), 5-22, 2023 | 18 | 2023 |
| The impact of celebrity endorsement and celebrity Co-branding on perceived quality: the role of celebrity application frequency within a brand O Reimann, U Wagner, H Reisinger Advances in National Brand and Private Label Marketing: Fourth International …, 2017 | 3 | 2017 |
| First insights on brand attitude towards a retailer’s individual private labels O Reimann, O Thomas, G Kucza, S Schuppisser Advances in National Brand and Private Label Marketing: Eighth International …, 2021 | 2 | 2021 |
| The potential of co-branding as a branding strategy for premium private labels: A theoretical assessment O Reimann, U Wagner Advances in National Brand and Private Label Marketing: Third International …, 2016 | 2 | 2016 |
| WHY DO CONSUMERS BUY PREMIUM PRIVATE LABELS? – SOME QUALITATIVE INSIGHTS O Reimann, U Wagner 2016 Global Marketing Conference at Hong Kong, 46-47, 2016 | 1 | 2016 |
| Private labels and negative information: effects across retailers L Nagengast, O Thomas, O Reimann, G Kucza EMAC Regional Conference, Athens, Greece, 27-29 September 2023, 2023 | | 2023 |
| Private labels and negative information: effects within a retailer O Reimann, O Thomas, L Nagengast, G Kucza EMAC Regional Conference, Athens, Greece, 27-29 September 2023, 2023 | | 2023 |
| Private labels, product harm crises, and cross-brand learning O Reimann, O Thomas, G Kucza European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21 …, 2022 | | 2022 |
| Do PWYW Labels Affect Internal Reference Prices and Prices Paid? O Reimann, O Thomas, G Kucza Advances in Consumer Research, 523-524, 2021 | | 2021 |
| Attitude formation toward economy, standard and premium private label O Reimann, O Thomas, G Kucza 2021 AMA Summer Academic Conference, virtual, 4-6 August 2021 32, 535-538, 2021 | | 2021 |
| How sport sponsorships affect motivation for sport consumption: the role of perceived brand sincerity O Reimann, O Thomas, G Kucza, S Schuppisser 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020 | | 2020 |
| The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding O Reimann, U Wagner, H Reisinger 47th European Marketing Academy Conference (EMAC 2018), 2018 | | 2018 |
| Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences O Reimann, U Wagner, H Reisinger Brand Camp 4, 2018 | | 2018 |
| Udo Wagner zum 65. Geburtstag A Taudes, M Natter, O Reimann Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 69, 477-482, 2017 | | 2017 |
| Spar Österreich-Gruppe – Mit Eigenmarken zum Erfolg O Reimann Fallstudien aus der österreichischen Marketingpraxis. Ein Arbeitsbuch zu den …, 2016 | | 2016 |
