Imran Currim
Imran Currim
Professor of Marketing, University of California, Irvine
Adresse e-mail validée de uci.edu - Page d'accueil
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Consumer perceptions of promotional activity
A Krishna, IS Currim, RW Shoemaker
Journal of Marketing 55 (2), 4-16, 1991
3261991
A comparison of segment retention criteria for finite mixture logit models
RL Andrews, IS Currim
Journal of Marketing Research 40 (2), 235-243, 2003
3152003
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
O Mintz, IS Currim
Journal of Marketing 77 (2), 17-40, 2013
2452013
Hierarchical Bayes versus finite mixture conjoint analysis models: A comparison of fit, prediction, and partworth recovery
RL Andrews, A Ansari, IS Currim
Journal of Marketing Research 39 (1), 87-98, 2002
2372002
Prospect versus utility
IS Currim, RK Sarin
Management science 35 (1), 22-41, 1989
2341989
An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity
RL Andrews, A Ainslie, IS Currim
Journal of Marketing Research 39 (4), 479-487, 2002
2312002
Predictive testing of consumer choice models not subject to independence of irrelevant alternatives
IS Currim
Journal of Marketing Research 19 (2), 208-222, 1982
2281982
Design of subscription programs for a performing arts series
IS Currim, CB Weinberg, DR Wittink
Journal of Consumer Research 8 (1), 67-75, 1981
1951981
Consumer purchase behaviors associated with active and passive deal-proneness
LG Schneider, IS Currim
International Journal of Research in Marketing 8 (3), 205-222, 1991
1691991
Using segmentation approaches for better prediction and understanding from consumer mode choice models
IS Currim
Journal of Marketing Research 18 (3), 301-309, 1981
1611981
Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy
RL Andrews, IS Currim
International Journal of Internet Marketing and Advertising 1 (1), 38-61, 2004
1312004
A comparative evaluation of multiattribute consumer preference models
IS Currim, RK Sarin
Management Science 30 (5), 543-561, 1984
1311984
Tracing the impact of item-by-item information accessing on uncertainty reduction
J Jacoby, JJ Jaccard, I Currim, A Kuss, A Ansari, T Troutman
Journal of Consumer Research 21 (2), 291-303, 1994
1171994
Retention of latent segments in regression-based marketing models
RL Andrews, IS Currim
International Journal of Research in Marketing 20 (4), 315-321, 2003
1162003
An approach for determination of warranty length
MAJ Menezes, IS Currim
International Journal of Research in Marketing 9 (2), 177-195, 1992
1101992
Parameter bias from unobserved effects in the multinomial logit model of consumer choice
C Abramson, RL Andrews, IS Currim, M Jones
Journal of Marketing Research 37 (4), 410-426, 2000
1042000
Disaggregate tree-structured modeling of consumer choice data
IS Currim, RJ Meyer, NT Le
Journal of Marketing Research 25 (3), 253-265, 1988
931988
Modeling marketing dynamics by time series econometrics
K Pauwels, I Currim, MG Dekimpe, DM Hanssens, N Mizik, E Ghysels, ...
Marketing Letters 15 (4), 167-183, 2004
892004
A taxonomy of consumer purchase strategies in a promotion intensive environment
IS Currim, LG Schneider
Marketing Science 10 (2), 91-110, 1991
891991
You get what you pay for: the effect of top executives’ compensation on advertising and R&D spending decisions and stock market return
IS Currim, J Lim, JW Kim
Journal of Marketing 76 (5), 33-48, 2012
822012
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