Importance-performance analysis revisited: the role of the factor structure of customer satisfaction K Matzler, E Sauerwein, K Heischmidt The Service Industries Journal 23 (2), 112-129, 2003 | 658 | 2003 |
Leader-member exchange and job satisfaction bond and predicted employee turnover IT Mardanov, K Heischmidt, A Henson Journal of Leadership & Organizational Studies 15 (2), 159-175, 2008 | 201 | 2008 |
Rating of marketing publications: impact of accreditation and publication history KA Heischmidt, P Gordon Journal of Education for Business 68 (3), 152-158, 1993 | 45 | 1993 |
The importance of ethical training for the improvement of ethical decision-making: Evidence from Germany and the United States D Rottig, KA Heischmidt Journal of Teaching in International Business 18 (4), 5-35, 2007 | 34 | 2007 |
Professional accounting services: Types of marketing communications used by CPAs K Heischmidt, J Elfrink, B Mays Services Marketing Quarterly 23 (3), 63-72, 2002 | 32 | 2002 |
Hospital choice criteria: an empirical evaluation of active hospital clients KA Heischmidt, CE Heischmidt Journal of hospital marketing 5 (2), 5-16, 1991 | 30 | 1991 |
A multivariate analysis of choice criteria for hospitals KA Heischmidt, F Hekmat, P Gordon Journal of Hospital Marketing 8 (1), 41-54, 1994 | 25 | 1994 |
Implementing business ethics: Sexual harassment KA Crain, KA Heischmidt Journal of Business Ethics 14, 299-308, 1995 | 22 | 1995 |
The reliability and validity of the Student Developmental Task Inventory: II. Pilot studies. J Stonewater, MH Daniels, K Heischmidt Journal of College Student Personnel, 1986 | 22 | 1986 |
Patients' perceptions of physicians: a pilot study of the influence of prime-time fictional medical shows ME Stinson, K Heischmidt Health Marketing Quarterly 29 (1), 66-81, 2012 | 21 | 2012 |
When philosophy and business professors talk: Assessment of ethical reasoning in a cross disciplinary business ethics course D Holt, K Heischmidt, HH Hill, B Robinson, J Wiles Teaching Business Ethics 1, 253-268, 1997 | 18 | 1997 |
Evaluation of marketing publications: Some new findings PJ Gordon, KA Heischmidt Enhancing knowledge development in marketing 3 (1), 318-19, 1992 | 18 | 1992 |
A Survey of Customers and Non-Customers of Chiropractic Services F Hekmat, A Kenneth, H PhD Health Marketing Quarterly 8 (3-4), 119-137, 1991 | 18 | 1991 |
The changing attitudes of CPAs toward advertising KA Heischmidt, J Elfrink Journal of Advertising 20 (2), 39-51, 1991 | 18 | 1991 |
Internationalising the business program: One college‘s approach P Gordon, K Heischmidt, J Sterrett, H McMillan Marketing Management Association Fall Educator’s Conference, 133-136, 2009 | 12 | 2009 |
Experience: A new source of customer value K Matzler, KA Heischmidt, G Velentzas Industrieerlebniswelten-vom standort zur destination, 103-114, 2001 | 8 | 2001 |
Information source preference and dental selection F Hekmat, K Heischmidt International Journal of Public Administration 19 (8), 1221-1239, 1996 | 8 | 1996 |
Consumer attitudes important in choosing lawyers and accountants according to decision-making style KA Heischmidt, WC Coscarelli Journal of Professional Services Marketing 12 (2), 49-67, 1995 | 8 | 1995 |
Different strategic planning models: Considerations for international study programs KA Heischmidt, P Gordon Journal of Higher Education Theory and Practice 20 (15), 2020 | 7 | 2020 |
Dimensions of quality in online business course offerings: Content, format and feedback KA Heischmidt, Y Damoiseau Journal of Higher Education Theory and Practice 12 (2), 84-98, 2012 | 6 | 2012 |