Fabian Bartsch

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	Toutes	Depuis 2019
Citations	675	621
indice h	10	10
indice i10	10	10

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Coauteurs

Timo MandlerAssociate Professor, Toulouse Business SchoolAdresse e-mail validée de tbs-education.fr
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, , University of ViennaAdresse e-mail validée de univie.ac.at
Mark ClevelandDancap Chair in Consumer Behavior, Full Professor of Marketing, The University of Western OntarioAdresse e-mail validée de uwo.ca
Katharina P. Zeugner-RothProfessor of Marketing, Skema Business SchoolAdresse e-mail validée de skema.edu
C. Min HanHanyang UniversityAdresse e-mail validée de hanyang.ac.kr
Petra RieflerProfessor of Marketing & InnovationAdresse e-mail validée de boku.ac.at
Nicholas G. Paparoidamis, PhD HDRAssociate Dean for Faculty, Research & Pedagogy, Full Prof.of Marketing, Burgundy School of BusinessAdresse e-mail validée de bsb-education.com
Vasileios (Bill) DavvetasAssociate Professor of Marketing, Leeds University Business SchoolAdresse e-mail validée de leeds.ac.uk
Maja Arslanagic-KalajdzicProfessor of Marketing, University of Sarajevo, School of Economics and Business SarajevoAdresse e-mail validée de efsa.unsa.ba
Martin EisendEuropean University ViadrinaAdresse e-mail validée de europa-uni.de
Monali HotaAssistant Professor of Marketing, IESEG School of Management, Lille Catholic UniversityAdresse e-mail validée de ieseg.fr
Jan-Frederik GräveUniversität HamburgAdresse e-mail validée de uni-hamburg.de
Eunju KoYonsei UniversityAdresse e-mail validée de yonsei.ac.kr
John CadoganProfessor of Marketing, University of LeicesterAdresse e-mail validée de leicester.ac.uk
Constantine S. KatsikeasArnold Ziff Research Chair in Marketing & International ManagementAdresse e-mail validée de lubs.leeds.ac.uk
Tinka KrügerKiel UniversityAdresse e-mail validée de bwl.uni-kiel.de
Bart ClausIéseg School of ManagementAdresse e-mail validée de ieseg.fr

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Fabian Bartsch

Montpellier Business School

Adresse e-mail validée de montpellier-bs.com - Page d'accueil

International Marketing Consumer Behavior Global Brands Global Consumer Groups


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization F Bartsch, P Riefler, A Diamantopoulos Journal of International Marketing 24 (1), 82-110, 2016	171	2016
Global brand ownership: The mediating roles of consumer attitudes and brand identification F Bartsch, A Diamantopoulos, NG Paparoidamis, R Chumpitaz Journal of Business Research 69 (9), 3629-3635, 2016	104	2016
Global consumer culture: epistemology and ontology M Cleveland, F Bartsch International marketing review 36 (4), 556-580, 2019	94	2019
Brand credibility and marketplace globalization: The role of perceived brand globalness and localness T Mandler, F Bartsch, CM Han Journal of International Business Studies 52, 1559-1590, 2021	91	2021
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ... Journal of International Marketing 27 (4), 39-57, 2019	65	2019
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure M Hota, F Bartsch Journal of Business Research 105, 11-20, 2019	40	2019
# Instafame: exploring the endorsement effectiveness of influencers compared to celebrities JF Gräve, F Bartsch International Journal of Advertising 41 (4), 591-622, 2022	33	2022
COO in print advertising: Developed versus developing market comparisons KP Zeugner-Roth, F Bartsch Journal of Business Research 120, 364-378, 2020	26	2020
Consumer authenticity seeking: conceptualization, measurement, and contingent effects F Bartsch, KP Zeugner-Roth, CS Katsikeas Journal of the Academy of Marketing Science, 1-28, 2022	17	2022
Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: an introduction to the special issue F Bartsch, M Cleveland, E Ko, JW Cadogan International Marketing Review 36 (4), 514-523, 2019	12	2019
Epilogue on global consumer culture: epistemology and ontology M Cleveland, F Bartsch International Marketing Review 36 (4), 598-606, 2019	8	2019
Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects T Mandler, F Bartsch, KP Zeugner-Roth Journal of Business Research 164, 113941, 2023	5	2023
Consumer animosity: the mitigating effect of perceived brand globalness T Mandler, F Bartsch, T Krüger, KA Kim, CM Han International Marketing Review 40 (2), 365-384, 2023	5	2023
Marketplace globalization and shifting brand perceptions: The role of perceived brand globalness and cultural symbolism T Mandler, F Bartsch, CM Han Global Marketing Conference, 1223-1223, 2018	2	2018
THE VALUE OF CONSUMER DISPOSITIONS AS MODERATORSIN GLOBAL BRANDING RESEARCH T Mandler, F Bartsch Global Marketing Conference, 924-939, 2016	1	2016
The value of consumer dispositions as moderators in global branding research T Mandler, F Bartsch Paper presented at the 2016 Global Marketing Conference at Hong Kong, 924-938, 2016	1	2016
The dark side of brand co-creation: a psychological ownership perspective F Bartsch, B Claus Research Handbook on Brand Co-Creation, 218-239, 2022		2022
Country of origin cues in advertising: theoretical insights and practical implications F Bartsch, KP Zeugner-Roth Marketing Countries, Places, and Place-associated Brands, 212-227, 2021		2021
THE ROLE OF COUNTRY-OF-ORIGIN IN ADVERTISING K Zeugner-Roth, F Bartsch Global Marketing Conference, 457-458, 2018		2018
Global Consumer Culture: The Evolving Nature of Global and Local Consumption F Bartsch, M Cleveland, E Ko, J Cadogan

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